Single Grain

SEPTEMBER 16, 2020

As a product-focused company, Axure was looking for an opportunity to partner with a paid advertising firm that would allow them to better focus on creating high-quality UX products for their customers. Check out more of our case study content: Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS).

Conversion 98

Conversion eCommerce CPC Impressions 98

Single Grain

JULY 20, 2023

This figure will look different for all advertisers. For some businesses, a maximum bid could be $20 CPC. For example, if your ad links to your organic cat food page, you don’t need to bid on a phrase such as “Where to find organic cat food?” One of the strategies you can use is dynamic search advertising.

ROI 52

ROI Conversion CPC Food 52

Single Grain

APRIL 25, 2022

In the pay-per-click advertising model, advertisers bid for the fee they would like to pay for each click on their ad by the searcher. This fee is called the cost per click (CPC). The bid and the ad's quality score determine how often the ads appear in the search engine results for the target keywords.

Agency 52

Agency Marketing A/B Testing ROI 52

Basis

FEBRUARY 28, 2025

. - Alexa Dillon | VP of Search Media Investment Google Ads to deprecate enhanced CPC for Search and Display Ads [:02] THE NEWS: Google Ads Enhanced CPC (eCPC) bidding option will be removed for new Display and Search campaigns in October 2024, and all remaining campaigns using the strategy will transition to Manual CPC bidding by March 2025.

Social Advertising 75

Social Advertising Advertising Conversion Media 75