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Powered by machinelearning algorithms, programmatic mobile ad buying enables advertisers to purchase mobile ad inventory automatically via a demand-side platform (DSP). Marketers may need to invest in creative development software, ad verificationservices, ad fraud detection and analytics tools, etc.
Higher CPAs & CPCs – Fake interactions drive up the cost per acquisition (CPA) and cost per click (CPC), making campaigns less effective. AI and machinelearning are often used to spot these patterns automatically. Wasted budgets – Companies spend money on ads that are never seen by real users.
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