InMobi

JANUARY 22, 2019

In a cost per click (CPC) campaign, an advertiser only pays each time an ad creative is clicked on. This takes CPC one step further; not only does someone need to click on an ad, but they also need to take a designated action, like filling out a form or downloading an app, before an advertiser is charged.

CPM 52

CPM CPC Advertising Banner 52

Kevel

APRIL 17, 2022

Average CPC. Device manufacturer. The formula is “(Spend)/(Impressions/1000).” For example, 1M impressions at $1K spend would be a CPM of $1.00. CPM stands for ‘cost-per-mille’ (Latin for ‘thousand’). Total cost (ad spend) divided by clicks. Stands for “cost per click”. Average CPA. Total cost (ad spend) divided by actions/conversions.

Impressions 52

Impressions CPM Conversion Retail 52

Martech

FEBRUARY 8, 2024

Marketers became disillusioned as the higher-ups shifted the goal post quarter after quarter, demanding more efficiency, more leads and more volume across the board — even though marketing is not magic, and we were never able to manufacture demand out of thin air. Google, LinkedIn and Facebook are driving CPC up. And why not?

MarTech 126

MarTech Marketing SEO CPC 126