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Second quarter saw slowing ad spend on most platforms

Martech

digital ad platforms saw slowing ad spending last quarter, according to a new report from digital marketing agency Tinuiti. Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. YouTube was the only major platform that saw an increase.

CPM 115
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7 search advertising problems that can be solved with custom programmatic solutions

NewProgrammatic

Search advertising has been the industry’s go-to strategy for a long time now. Some advertisers perceive it as the most intuitive form of marketing, and it has been widely used by numerous brands. Also, more and more often, some disappointed marketers’ voices could be heard behind the scenes.

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9 Successful Digital Marketing Case Studies That Boosted Growth

Single Grain

Finding the right digital marketing agency isn’t easy. But the digital marketing case studies they showcase on their site can offer invaluable insights for businesses looking to hire an agency. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98
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How to Choose a Digital Marketing Agency That Delivers Results

Single Grain

So understanding how to choose a digital marketing agency is crucial. With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on. Digital marketing agencies promise to navigate these waters on your behalf.

Agency 98
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Swedish AdTech company, BrightBid taps into London’s Dynamic Start up Scene to Accelerate Growth

Martech Series

The company helps PPC and marketing teams scale up performance on Google Search Ads using its proprietary AI technology. We’re really excited for the next stage in BrightBid’s evolution as we launch in London and take advantage of the UK’s position as the second largest market for Google Ads in the world.

CPC 85
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Digital Advertising Guide

Adtelligent

Search advertising. Search advertising is a process of placing ads on all sorts of search engines such as Google, Yahoo, AOL, Baidu, Duckduckgo, or Bing in response to the relevant inquiry. It is also often called paid search, pay-per-click (PPC), or part of search engine marketing. Importance.

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B2B SaaS Lead Generation: How We Improved Axure’s Lead Quality Overnight

Single Grain

As a product-focused company, Axure was looking for an opportunity to partner with a paid advertising firm that would allow them to better focus on creating high-quality UX products for their customers. We implemented DMA targeting , which means that we're able to target designated markets with greater control over how we bid.