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However, marketing on social networks is not the only way for advertisers to drive engagement. Marketers only need to set up the campaign; the platform does the rest. The model allows marketers to drive conversions more effectively, and taking the following steps is a way to reach this goal.
Impact of Ad Fraud on Advertisers & Publishers Ad fraud isnt just a minor inconvenienceits a massive problem that drains ad budgets, skews marketing data, and damages reputations. Higher CPAs & CPCs – Fake interactions drive up the cost per acquisition (CPA) and cost per click (CPC), making campaigns less effective.
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