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Google Google searchadvertisers increased their budgets by 14% year-over-year in Q2 2024, down from 17% growth in the previous, according to the report. Google’s searchadvertising landscape showed mixed results in Q2 2024. The full report can be found here.
The AI engine works for all types of Paid Searchadvertisers but B2B marketers are seeing very high performance lifts as the Google CPC’s for this advertiser group have been especially challenged with the pandemic as competition has intensified,” said Marcus Möller, Co-Founder and Head of Customer Success. “The
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