Brid.tv

DECEMBER 21, 2022

When a user opens the publisher’s app, a piece of ad real estate is generated. This real estate needs an advertisement to be monetized. Although it may not bring as much ad revenue as direct deals, it is the best option for selling any leftover ad real estate to advertisers. . Smart AdServer .

Ad network 75

Ad network Mobile Ads Header Bidding CPM 75

Single Grain

JANUARY 31, 2020

As opposed to organic media , such as SEO, content marketing and social media posts (but not sponsored posts), or earned media , such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate that you pay for, like PPC ads, display ads and search ads.

Media 127

Media Marketing Machine Learning SEO 127

Single Grain

OCTOBER 2, 2019

This was essentially a predictor of success, and it also contributed to success; ads with higher relevance scores could be given priority placements, and they often saw a direct decrease in CPC costs. Now, the single relevance score has been divided into three different metrics.

Conversion Rate 112

Conversion Rate Marketing Retargeting Conversion 112

Brid.tv

NOVEMBER 1, 2022

When a publisher joins a supply-side platform , this platform collects data on the publisher’s ad real estate. Every time a user visits the publisher’s website or plays a video, this real estate is offered on an ad exchange. Google ADX uses real-time bidding to ensure all inventory is sold to the right bidders.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Smart-Hub

OCTOBER 3, 2023

This interconnected network, exemplified by industry giants such as Google DoubleClick Ad Exchange and Microsoft Advertising Exchange, seamlessly harmonizes the intricate interaction between advertisers seeking optimal exposure and publishers offering prime advertising real estate.

Ad Exchange 64

Ad Exchange Ad network CPC CPM 64

Single Grain

MAY 24, 2021

” With podcasts becoming a part of the first-page real estate in the SERPs, it was necessary for webmasters to start creating podcasts and gain a share of that coveted digital real estate. We have all witnessed that text results are not the only type of content that Google prefers to display in the search results.

SEO 98

SEO Real Estate Audience Pop-Up 98

Monetize More

FEBRUARY 24, 2023

CPM ads differ from CPC ads. With CPC ads, every time an ad is served on the publisher’s website and a user clicks on it; the publisher earns ad revenue. Since mobile screens are smaller, ads have less real estate, so publishers can charge more for each impression. Impression RPM 2. Page RPM 4.

CPM 52

CPM Fill rate Impressions CPC 52