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As opposed to organic media , such as SEO, content marketing and social media posts (but not sponsored posts), or earned media , such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own realestate that you pay for, like PPC ads, display ads and search ads. Get A Free Consultation.
This interconnected network, exemplified by industry giants such as Google DoubleClick Ad Exchange and Microsoft Advertising Exchange, seamlessly harmonizes the intricate interaction between advertisers seeking optimal exposure and publishers offering prime advertising realestate. Examples Google AdSense, Media.net, PropellerAds.
Local marketing presents opportunities for small businesses, but it’s essential to know the right tactics that will increase conversions while improving your ROI. If you’re using PPC marketing, pay attention to CPC to ensure you improve your ROAS. which makes them prime realestate for attracting local clientele.
These ads often appear above organic results from traditional SEO efforts, providing businesses with prime realestate to showcase their products or services. Monitor the key metrics such as Click-Through Rate (CTR), Cost per Click (CPC), Conversion Rate, and overall ROI.
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