illumin

MARCH 21, 2024

A recent GumGum study found contextual targeting was more efficient than behavioral targeting when measuring cost-per-click (CPC) and cost-per-viewable impression (vCPM) metrics. Contextual targeting proved to have a 48% lower CPC rate and a 41% lower vCPM rate than behavioral targeting.

CPC 105

CPC Viewability Audience SEO 105

Single Grain

NOVEMBER 17, 2020

You’ll set your total budget (typically by day), designate when your campaign will run, and select your bid type: If you want to have control over the amount you bid, select “ Maximum CPC Bid.” How to Decide What SEO Tests to Run. * If you trust LinkedIn’s bidding platform to work in your best interests, select “ Automated Bid.”

CPL 98

CPL Retargeting ROI Click Through Rate 98

Martech

JANUARY 30, 2024

All SEO reporting (built on GA and GA4). Strategies for different channels Once the cookies were gone, CPC in Google Search increased by about 30%. For Google Search, they went back to using Enhanced CPC and Max Clicks which optimize for less important factors than they could with data from cookies. Google Analytics.

Cookies 126

Cookies Marketing Retargeting CPC 126