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Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
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Most platforms perform on the CPM (cost per mille) basis, meaning that advertisers pay per thousand impressions, although other pricing models like CPC (cost per click) are often available as well. Marketers may need to invest in creative development software, ad verificationservices, ad fraud detection and analytics tools, etc.
Higher CPAs & CPCs – Fake interactions drive up the cost per acquisition (CPA) and cost per click (CPC), making campaigns less effective. Wasted budgets – Companies spend money on ads that are never seen by real users.
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