Programmatic Advertising: What Is It and How Does It Work?
MNTN
MARCH 19, 2024
Data Management Platform (DMP) A DMP is a technology used in programmatic advertising to collect and manage large sets of audience data from various sources, including online behavior, demographics, and purchase history. Programmatic advertising is usually traded on a CPM basis (that is, cost per 1,000 ad impressions).
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