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Here are the critical components of that automated process: Demand-SidePlatform (DSP) A Demand-SidePlatform (DSP) helps advertisers purchase digital ad inventory. In other words, its an automated buying platform that buys ad space through an ad exchange for a predetermined price.
Demand-SidePlatform (DSP) A Demand-SidePlatform (DSP) is an automated buying platform where advertisers can purchase digital ad inventory. Demand-sideplatforms can be used to purchase inventory across digital, mobile, and Connected TV. hovering, expanding).
Programmatic Advertising Platforms There are several components involved in the programmatic media buying process, which we’ll discuss below. Demand-SidePlatform (DSP) A Demand-SidePlatform (DSP) is an automated buying platform where advertisers can purchase digital ad inventory.
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