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By leveraging AI, real-time bidding, and audience targeting, brands can optimize ad placements across CTV, display, mobile, and other digital channels for maximum efficiency and ROI. Cost Per Lead (CPL) The total campaign spend divided by the number of leads generated, helping assess cost efficiency.
DataManagementPlatform (DMP) A DMP is a technology used in programmatic advertising to collect and manage large sets of audience data from various sources, including online behavior, demographics, and purchase history. hovering, expanding).
DataManagementPlatform (DMP) A DataManagementPlatform (DMP) is a technology used in programmatic advertising to collect and manage large sets of audience data from various sources, including online behavior, demographics, and purchase history. hovering, expanding).
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