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Here are the critical components of that automated process: Demand-SidePlatform (DSP) A Demand-SidePlatform (DSP) helps advertisers purchase digital ad inventory. In other words, its an automated buying platform that buys ad space through an ad exchange for a predetermined price.
This includes features such as access to Google ADX and AdSense, managed headerbidding, revenue reports, ad optimization and management, and more. Formerly known as AirPush, Airnow Media is a demand-sideplatform and a part of the Airnow mobile app management platform. Airnow Media. ReklamStore.
Programmatic Advertising Platforms There are several components involved in the programmatic media buying process, which we’ll discuss below. Demand-SidePlatform (DSP) A Demand-SidePlatform (DSP) is an automated buying platform where advertisers can purchase digital ad inventory.
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