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The key difference between the two is that display ads are the format of the ad, while programmatic advertising is a method of buying those ads. Programmatic advertising is simply a subset of digital advertising that automates the decision-making process of ad placement. hovering, expanding).
” Programmatic vs Digital Advertising Digital advertising encompasses all marketing efforts that use an electronic device or the internet, including display ads, social media, and email marketing, allowing brands to connect with a broad audience online. hovering, expanding).
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