Single Grain

APRIL 24, 2023

However, advertising can be expensive, so Axure knew they needed help attracting new clients while decreasing CPL costs. Google Ad spending decreased by 60%, and they maintained an average of $10 CPL. They offer the ultimate solution to dieters – low-carb foods that are healthy and taste great. So, what needed to change?

CPL 52

CPL Food Conversion Rate Conversion 52

Lemonads

JULY 20, 2021

One of the best improvements in our life is the capacity to detect the foods that makes us feel sick. Gluten helps foods maintain their shape, acting as a glue that holds food together. What foods contain Gluten? In processed foods, it can be even more difficult to spot gluten. But what is behind this trend?

Affiliates 52

Affiliates Food Cookies Non-Profit 52

Single Grain

SEPTEMBER 22, 2023

Choosing a restaurant might be as simple as deciding, “Well, I feel like Chinese food, not Mexican, tonight.” Cost Per Lead (CPL) : This metric calculates the amount of money spent on marketing campaigns to generate one new lead. CPL is crucial in the MoFu stage because it helps assess the efficiency of your lead generation efforts.

Marketing 105

Marketing Conversion SEO Conversion Rate 105

Lemonads

JANUARY 17, 2022

CPL Cost-per-lead is considered an advanced conversion model because of its difficult conversion flow. With the above in mind, also note that CPL campaigns offer much higher return-on-income (ROI), at least when analyzed at the individual conversion level. Now, remember that CPA campaigns usually have various moving parts.

Affiliates 52

Affiliates Marketing CPL CPM 52

Single Grain

MARCH 14, 2025

This led to increased brand awareness, more qualified leads, and a decreased CPL. This cuts down expenses and ensures compliance with local food safety standards. They struggled to build brand awareness on Google, so we invested in a TOFU Meta video campaign.

SEO 52

SEO Brand Awareness Manufacturing Conversion 52

Single Grain

MARCH 14, 2025

This led to increased brand awareness, more qualified leads, and a decreased CPL. This cuts down expenses and ensures compliance with local food safety standards. They struggled to build brand awareness on Google, so we invested in a TOFU Meta video campaign.

SEO 52

SEO Brand Awareness Manufacturing Conversion 52

Kevel

MARCH 28, 2022

Cost-per-action/lead (CPA or CPL) is less common, but loved by direct response advertisers. A native ad unit targeting your "food lovers" persona, built using your first-party data. $10. If you show an advertiser's ads and nobody clicks on them, you’ve “wasted” those impressions and make nothing.

CPC 52

CPC CPM CPA Impressions 52