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This includes features such as access to Google ADX and AdSense, managed headerbidding, revenue reports, ad optimization and management, and more. Yahoo supports basically every transaction model out there , from headerbidding to programmatic direct and guaranteed deals. ReklamStore.
Programmatic vs Display Ads Display ads refer to a specific ad format (such as banners or richmedia), while programmatic advertising is the automated method used to buy and place those ads. Cost Per Lead (CPL) : The cost of acquiring a lead, calculated by dividing the total cost of the campaign by the number of leads generated.
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