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Can a programmatic approach bring efficiency, savings to B2B lead gen?

Martech

The next item on many B2B marketing budgets is cost-per-lead (CPL) activation, popularly known as lead gen and often conducted via content syndication. If you’re looking to compare audience data and CPL pricing, you need to reach out to every publisher you wish to consider. And when you add up manual processes, you add up costs.

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Best B2B Marketing Agencies: Top 10 Choices for 2023

Single Grain

They serve different business sectors, such as education, healthcare, e-commerce, finance, B2B, and legal. They helped Amazon Agency drop the CPL from $141 to $15 , creating 68 new leads and three website conversions by retargeting the audience and creating unique content.

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