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This led to increased brand awareness, more qualified leads, and a decreased CPL. Despite these impressive figures, none of them resulted in direct revenue. Global business is nothing new, especially regarding manufacturing and distribution. Here’s why attention and revenue don’t always align and what to do instead.
This led to increased brand awareness, more qualified leads, and a decreased CPL. Despite these impressive figures, none of them resulted in direct revenue. Global business is nothing new, especially regarding manufacturing and distribution. Here’s why attention and revenue don’t always align and what to do instead.
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