This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Display ads , simply put, are a type of online advertising that comes in several forms, including banner ads, richmedia, and more. Cost Per Lead (CPL) : The cost of acquiring a lead, calculated by dividing the total cost of the campaign by the number of leads generated. hovering, expanding).
There are many different CPA pricing models, including but not limited to: Cost-Per-Lead Cost-per-lead or CPL is a pricing structure where advertisers pay for each lead that affiliates generate. Cost-Per-Install Similar to CPL, cost-per-install (CPI) only requires advertisers to pay for ads when users install the app or game being promoted.
As the same suggests, these affiliates focus on producing blog content that consists mostly of written articles, but can also include images, videos, and other types of richmedia content. CPL Cost-per-lead is considered an advanced conversion model because of its difficult conversion flow.
Lastly, the platform supports over 30 different richmedia formats. Key Features: Beginner-friendly advertising platform Over 30 richmedia formats supported Omnichannel advertising support Detailed, unified, and customizable performance reports Advanced ad optimization and audience targeting options Over 60 existing DSP integrations.
Programmatic vs Display Ads Display ads refer to a specific ad format (such as banners or richmedia), while programmatic advertising is the automated method used to buy and place those ads. Cost Per Lead (CPL) : The cost of acquiring a lead, calculated by dividing the total cost of the campaign by the number of leads generated.
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content