Single Grain

NOVEMBER 17, 2020

CTR is easily viewable in your LinkedIn Campaign Manager dashboard, under the “ Average CTR ” column (fourth from left column in the image below): CTR gives you a couple important pieces of information: Identifying which ads are earning the highest CTR suggests that either your offer or your ad messaging is resonating with viewers.

CPL 98

CPL Retargeting ROI Click Through Rate 98

Automatad Inc.

JANUARY 13, 2023

It is important to note that CPM only accounts for viewability. Several factors, like niche, audience base, demography, viewability, device, ad size, seasonality, etc., CPM, CPC, CPI, CPA, and CPL are the most common pricing models used by advertisers. If 100,000 people view the ad, the advertiser will pay $200 for the campaign.

CPM 52

CPM Ad Inventory Impressions CPL 52

Automatad Inc.

FEBRUARY 9, 2023

eCPM considers all the different campaigns running on the publisher’s inventory, including CPM (cost per mille), CPC (cost per click), and CPL (cost per lead) campaigns, making it a more informative metric for publishers to use when evaluating the performance of their ad inventory. Now the user left the page halfway through the content.

CPM 52

CPM Ad Inventory Impressions CPL 52