AdPushup

JANUARY 9, 2023

In the digital advertising world, RPM and CPM are two metrics to monitor ad revenue. Let’s understand the difference between RPM and CPM. Let me guess, you were looking through your AdSense account, checking your earnings and noticed a difference in your RPM and CPM rates. The numbers didn’t match.

CPM 96

CPM Advertising 96

AdPushup

JANUARY 18, 2023

If you are familiar with CPM (cost per mile), you may have also heard of eCPM and wondered about the difference. Have you been wondering what is eCPM? Here’s everything you need to know – from how to calculate eCPM and how to increase it. Read on to know more. eCPM is a metric that [.]

CPM 97

CPM 97

Adweek

AUGUST 3, 2023

In 2022, the company earned low- to mid-teen CPM (cost. Discovery's CEO David Zaslav revealed the company is "nearly completed" with its upfront talks, with volume up and pricing levels "consistent" with the previous year.

CPM 246

CPM 246

Martech

JANUARY 22, 2025

For the first time since Q3 2022, Facebook CPM was above water, as it remained flat YoY. Due to high CPM for Amazon owned and operated properties, that category receives a higher percentage of spend (55%) than impressions (46%). ad spend on Meta properties saw 15% year-over-year growth in 4Q 2024. Walmart Sponsored Products.

CPM 111

CPM Demand Side Platform Media Impressions 111

AdExchanger

MARCH 20, 2025

Enjoy this weekly comic strip fromAdExchanger.comthat highlights the digital advertising ecosystem The post Comic: e(gg)CPM appeared first on AdExchanger.

CPM 60

CPM Advertising 60

Oko

DECEMBER 20, 2022

Many niches experience lower CPMs. The post January CPM Slump: What’s The Reason And How to Minimize the Impact appeared first on OKO Digital. Publishers firing up their computers to check earnings early in January often get a nasty surprise. Even the traffic in January is lower than at any other time of the […].

CPM 98

CPM Advertising 98

Martech

JANUARY 9, 2025

Creative Realities launched AdLogic CPM+TM, a campaign planning and management platform. AdLogic CPM+TM enables advertisers and publishers to plan, manage, and optimize campaigns within a unified AdTech stack. TMP integrates media quality signals with in-flight optimization to help advertisers achieve better campaign outcomes.

MarTech 111

MarTech CPM Banner Retail 111

Exchange Wire

JULY 18, 2023

The post ID5 Prebid Analytics Module Reveals a CPM Increase of Up to 365% for Publishers Leveraging Universal IDs appeared first on ExchangeWire.com.

CPM 98

CPM Media Advertising Marketing 98

VideoWeek

OCTOBER 2, 2023

In this interview Boscher also discusses TF1’s views on CPM-based trading for TV, the growth of addressable TV advertising in France, and TF1’s deal to sell Samsung’s FAST inventory. Filmed in Cologne at DMEXCO 2023. Follow VideoWeek on Twitter and LinkedIn.

CPM 81

CPM Media Advertising Marketing 81

AdPushup

MAY 29, 2024

Imagine being a small to medium publisher, where every decision counts. Choosing the right ad network? That’s at the top of the list. It’s not just about generating revenue; it’s about finding a partner that understands your needs, supports your growth, and offers competitive rates.

Ad network 98

Ad network CPM 98

AdPushup

SEPTEMBER 24, 2024

Even publishers tend to use eCPM and CPM interchangeably while evaluating their ad inventory. To clear the air, eCPM is a publisher metric, while CPM is an advertiser metric. But what is eCPM vs CPM? A niche industry like programmatic advertising has its own set of terminologies, which can be confusing to many. Let’s find [.]

CPM 52

CPM Ad Inventory Advertising Ad Ops 52

Exchange Wire

JUNE 28, 2022

The post ID5’s ID Proven to Increase Average Bid CPM Across All Browser Environments appeared first on ExchangeWire.com. The third-party cookie alternative also reduced eCPM [.].

CPM 73

CPM Cookies Advertising 73

Brid.tv

SEPTEMBER 25, 2024

What is CPM , and why is it important for advertisers to know? By learning how to calculate CPM, compare it with other metrics, and understand the factors that influence it, you can make smarter decisions for your advertising strategy. Table of Contents [ hide ] What Is CPM and Why Is It Important? How to Calculate CPM?

CPM 52

CPM CPC Advertising CPA 52

MNTN

OCTOBER 7, 2024

With that in mind, here’s everything you need to know about Connected TV CPM rates and OTT advertising costs. The cost of streaming advertising (just as it has been for traditional TV) is measured in the cost per thousand (CPM, with the “ M” representing the Roman numeral for 1,000). What Is a Good CPM for Connected TV and OTT?

CPM 52

CPM Advertising Audience Brand Lift 52

MNTN

OCTOBER 7, 2024

With that in mind, here’s everything you need to know about Connected TV CPM rates and OTT advertising costs. The cost of streaming advertising (just as it has been for traditional TV) is measured in the cost per thousand (CPM, with the “ M” representing the Roman numeral for 1,000). What Is a Good CPM for Connected TV and OTT?

CPM 52

CPM Advertising Audience Brand Lift 52

AdPushup

OCTOBER 14, 2022

Floor price allows publishers to set a minimum selling price for their ad inventory. Meaning, when a bid appears for an ad unit, it is first filtered based on its floor price. In order to maintain an optimum fill rate, publishers avoid setting a very high floor price. Consequently, they sometimes end up selling their [.].

CPM 98

CPM Fill rate Ad Inventory 98

Basis

MARCH 17, 2025

Programmatic ad pricing overall from January through May was below the 2024 election cycle average CPM. Basis programmatic CPM index showed steady, albeit below average, pricing in the first five months of 2024. The index compares the average pricing per month to the average CPM for the whole election cycle for political marketers.

Advertising 71

Advertising CPM Impressions Video Ads 71

Digiday

MARCH 27, 2023

Countering recent reports about Netflix’s first quarter of offering an ad-supported tier being largely successful , media buyers Digiday spoke with are expressing frustration at its still-too-high $55 CPM and the still-too-slow growth for its ad-supported sub base.

CPM 77

CPM Media Advertising Machine Learning 77

Martech

SEPTEMBER 19, 2024

The CPM Calculator helps you maximize your ad budgets by estimating impressions, clicks and cost per click based on budget, channel and click-through rate (CTR). By entering variables like the number of leads, conversion rates and sales metrics, you’ll get instant feedback.

Conversion Rate 131

Conversion Rate Click Through Rate Conversion CPM 131

AdPushup

OCTOBER 7, 2024

Learn about Target CPM, what it is, how it differs from manual CPM, how it helps publishers increase their ad revenue and more. Floor price allows publishers to set a minimum selling price for their ad inventory. Meaning when a bid appears for an ad unit, it is first filtered based on its floor price. [.]

CPM 52

CPM Ad Inventory 52

AdExchanger

OCTOBER 14, 2024

Publisher monetization platform Sovrn is expanding availability of its SSP’s flat CPM pricing model in a bid to scoop up smaller pubs who are sick of sharing a percent of every CPM with […] The post To Reduce The Ad Tech Tax, Sovrn Expands Its SaaS Pricing Model appeared first on AdExchanger.

Ad Tech 114

Ad Tech CPM Header Bidding Media 114

AdPushup

JANUARY 29, 2024

For a publisher, calculating the cost per thousand impressions (CPM) is one of the key factors in analyzing a website’s growth. It is pretty normal to observe fluctuations in CPMs for the whole year, but a significant drop in January is a [.] It measures the amount you earn for every thousand impressions on the website.

CPM 52

CPM Impressions 52

Ad Monsters

DECEMBER 16, 2024

Including: Resetting CPMs: Brands have long had a set of CPM expectations for contextual targeting. However, publishers could hit a wall if they dont build processes and infrastructure around these new ways of buying. However, this new form of AI-powered contextual targeting is likely to produce significantly higher results.

CPM 98

CPM Ad Tech Ad Targeting Advertising 98

MNTN

NOVEMBER 1, 2024

Cost Per Mille (CPM) Cost Per Mille (CPM) represents the cost of serving 1,000 ad impressions on a CTV platform. CPM is important because it allows advertisers to budget and plan campaigns effectively, comparing the cost of different ad placements or platforms.

Viewability 52

Viewability CPA Conversion Rate CPM 52

AdExchanger

OCTOBER 18, 2023

The purpose of traditional programmatic metrics is to measure site and ad-related activity, such as click-through rate, app downloads, traffic and the trusty CPM. Warning (and an apology): You are about to be hit with a new crop of three, four and five-letter acronyms.

eCommerce 131

eCommerce Click Through Rate CPM Advertising 131

Ad Monsters

DECEMBER 2, 2024

Unfilled inventory, content where you’ve seen CPM declines or serving advertisers who are incredibly performance sensitive are all great places to start. The right approach given the transitional state of our market is to deploy these ML systems where you see lower yield.

Machine Learning 105

Machine Learning Marketing Impressions CPM 105

Martech

SEPTEMBER 10, 2024

Dealer.com achieved a CPM (cost-per-thousand) impression on Amazon that was 65% cheaper than other channels. These new automated workflows reduced Dealer.com’s campaign setup time from 60-90 minutes per account to just 5 minutes in total. The team saved 1,300 hours simply by automating campaign setup!

Media 113

Media Advertising Ad Ops Non-Profit 113

Clearcode

DECEMBER 2, 2024

Harnessing radar technology to revolutionize how campaigns are measured, providing real-time, privacy-compliant data on audience engagement and enabling a more precise cost-per-thousand (CPM) model.

Retail 52

Retail Media CPM Conversion 52

AdExchanger

OCTOBER 31, 2024

Integral Ad Science is raising rates on various products by one to three cents per CPM. Plus, Gannett is inching back to overall growth. The post But Are They Really Integral?; Don’t Pontificate, Verificate appeared first on AdExchanger.

CPM 97

CPM 97

Ad Monsters

SEPTEMBER 16, 2024

For example, you can answer questions such as: How much does a certain segment increase my CPM? This allows you to investigate combinations of key-key-values to figure out: Which combination of positions and custom parameters leads to a higher CPM? What targeting combinations are prebid vendors bidding on?

CPM 122

CPM Ad Inventory Ad Tech Conversion 122

Martech

JUNE 7, 2024

adjust CPM/CPV bids and budgets for flighted campaigns) Keywords and targeting (e.g. The tailored Brand Recommendations span awareness and consideration campaigns with cost-per-thousand (CPM) and cost-per-view (CPV) bidding. The recommendations fall into five main categories: Ads and assets (e.g.

CPM 117

CPM Marketing Education MarTech 117

AdExchanger

AUGUST 3, 2022

CEO Mark Zagorski says the company’s growth is due to both its revenue diversification into new types of advertising and its market position in the verification space, both of which make DoubleVerify “largely agnostic to shifts in ad spend and CPM volatility.”.

Retail 109

Retail CPM Media Advertising 109

Ad Monsters

FEBRUARY 25, 2023

Switch the Bidding Model to CPC RTB auctions are initially based on CPM pricing. Supply-side platforms that don’t sell traffic via CPC will still have to convert prices into CPM, causing budget leaks and discrepancies. Although with little effort, media buyers can provide them with a lower CTA while still bidding by CPM.

CPC 111

CPC Demand Side Platform CPM Media 111

AdExchanger

AUGUST 1, 2023

Premium YouTube TV inventory, including tentpole live sports, is finding its way down to general DV360 CTV auction campaigns, and is clearing at major CPM discounts compared to the direct The post As YouTube TV Takes Off, Cheap Programmatic Finds Its Way Into Tentpole TV appeared first on AdExchanger.

CPM 97

CPM Ad Exchange 97

AdExchanger

APRIL 7, 2024

The first generation of online ad metrics was all about measuring the impact of the ad itself: click-through rate, app installs, video views and the like tied to a standard CPM. It’s changing how online advertising works.

eCommerce 89

eCommerce Click Through Rate CPM Advertising 89

Ad Monsters

DECEMBER 10, 2024

Dinesen, explains how public data and IP-based insights help bridge the CPM gap and maximize value in a post-cookie world. CPM), Safari/iOS and non-consented audiences fetch just $3.78 CPMs, respectively. CPM for these users. Discover how publishers can turn unaddressable inventory into a revenue goldmine.

CPM 97

CPM Cookies Impressions GDPR 97

YieldBird

APRIL 12, 2023

Understanding Unified Pricing Rules in Google Ad Manager UPRs are a feature of GAM that empowers publishers to manage floor prices and target CPM across all programmatic demand in a centralized manner. When using UPRs, remember that they apply to all ad formats in your inventory, and the creative type determines the enforced floor/target CPM.

CPM 98

CPM CPA Ad Exchange Advertising 98