CPM Data Management Platform First-Party Cookies 
Martech
MARCH 15, 2022
Supply-side platforms (SSP), or yield-optimizing platforms, are mainly used by digital publishers to manage the sale of their advertising supply while maximizing prices. For example, businesses could use CRM data to promote brand awareness campaigns or personalize websites using adtech data management platforms or DMPs.
Adtelligent
JULY 1, 2020
Frequency capping based on third-party cookies will be unavailable. Data management platforms will need to find other ways to create identity linkages. They came up with a solution like a user identifier for advertising that relies on first-party data. They help create people-based advertising.
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