Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. These advertisers bid in real-time at or above the fixed CPM price.

Advertising 118

Advertising Marketing Ad Exchange Retail 118

Martech

MARCH 15, 2022

Supply-side platforms (SSP), or yield-optimizing platforms, are mainly used by digital publishers to manage the sale of their advertising supply while maximizing prices. For example, businesses could use CRM data to promote brand awareness campaigns or personalize websites using adtech data management platforms or DMPs.

First-Party Cookies 120

First-Party Cookies Cookies Impressions Ad Exchange 120

RevX

APRIL 5, 2022

Popular Posts Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength Taking a Data-Driven and Customer-Centric Approach With Divya Bhargava CPM Bargainer for Programmatic Advertising – Behind the Scenes. 5) Data Science Capabilities.

Demand Side Platform 52

Demand Side Platform Machine Learning Rich Media Audience 52

Adtelligent

OCTOBER 6, 2021

The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results. The leverage of different types of data helps SSP to create advanced targeting options. How data management platforms collect information. Simple interface.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Automatad Inc.

NOVEMBER 23, 2023

Publishers can set minimum CPM prices and the types of ad formats they want to display to reduce spammy content. Data management platform : This platform is the source of data that collects first, second, and third-party data to make a comprehensive list of user details for more detailed targeting.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Brid.tv

NOVEMBER 1, 2022

The exchange offers several different payment options, including CPM (cost per mille), CPC (cost per click), and CPA (cost per acquisition). However, to maintain a high level of quality, the platform also has high standards for anyone looking to join. Aside from the DSP, The Trade Desk also features a data management platform (DMP).

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Adtelligent

DECEMBER 26, 2023

Some companies have already invested in contextual intelligence employing AI, machine learning, and data scientists to get valuable insights without using personal data, relying rather on the content of the page and its analysis. All data is kept in one place and analyzed so that the individual user can be identified.

Cookies 52

Cookies GDPR Audience Non-Profit 52