Paleo AdTech

DECEMBER 10, 2023

Tom co-founded the Data Management Platform (DMP) Krux in 2010, and it was acquired by Salesforce in 2016 and became part of its Marketing Cloud. But around 2003, he made contact with Yahoo at a time when Yahoo was looking for a yield management solution. Krux’s go-to-market focused on data sovereignty.

Ad Tech 52

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Basis

SEPTEMBER 26, 2023

Let's start with the automation part: For a programmatic guaranteed buy, advertisers may get to sync their data management platform (DMP) with the publisher’s DMP in order to access specific publisher audiences that they want to target via device ID or third-party cookie match. Negotiate a deal. Get set up.

Impressions 52

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Adtelligent

JULY 1, 2020

The ad tech industry is anxious about the current situation as digital marketing’s evolution will make crucial changes. Data management platforms will need to find other ways to create identity linkages. It’s a key element to consider user-centric data for personalized advertising or frequency capping.

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Paleo AdTech

APRIL 4, 2023

Tom co-founded the Data Management Platform (DMP) Krux in 2010, and it was acquired by Salesforce in 2016 and became part of its Marketing Cloud. But around 2003, he made contact with Yahoo at a time when Yahoo was looking for a yield management solution. Krux’s go-to-market focused on data sovereignty.

Ad Tech 40

Ad Tech CPM Data Management Platform Banner 40

Adtelligent

OCTOBER 6, 2021

Combining this with the need for brands and online entrepreneurs to adjust to the changing digital landscape, we can comprehend why the programmatic advertising market has grown by 24.9% The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results.

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Single Grain

JUNE 30, 2022

A programmatic advertising agency consists of specialized online marketing professionals who manage several programmatic display marketing ad platforms. Programmatic advertising provides increased transparency to marketers and advertisers compared to traditional advertising. that assist in maximum conversions.

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Automatad Inc.

NOVEMBER 23, 2023

They have valuable user traffic and customer data, which can be accessed by the brands and services to reach their targets. Advertisers: Brands, services, and marketers are a few examples of advertisers. They reach their target audience by displaying ads on the website or app with potential traffic and user data.

Ad Exchange 40

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RevX

APRIL 5, 2022

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. As there are a lot of DSPs in the market, how to choose the right one? At RevX, we offer a mobile-focused marketing platform. 4) Account Management Support. Final Note.

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Brid.tv

NOVEMBER 1, 2022

With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. However, choosing the best programmatic ad platform is not as easy as it seems. There are many major industry players on the market, and each comes with its own set of features and tools. Platform Type Minimum Traffic DSP N/A.

Header Bidding 52

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Brid.tv

AUGUST 29, 2022

Yield optimization tools can include audience targeting, frequency capping, adjusting CPM floors, and more. Google ADX is the biggest ad exchange on the market right now, with the top-tier premium inventory at some of the highest CPMs. The platform supports all kinds of video ad formats , both for VOD and live streaming content.

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Adtelligent

DECEMBER 26, 2023

The news has been particularly hard on publishers and programmatic companies, as the whole algorithm of their business model relies heavily on third-party data processing. Online advertising simply cannot function properly without the support of third-party data, or can it? In 2019, advertisers spent $19.2

Cookies 52

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Adtelligent

MAY 26, 2021

The news has been particularly hard on publishers and programmatic companies, as the whole algorithm of their business model relies heavily on third-party data processing. Online advertising simply cannot function properly without the support of third-party data, or can it? . From 1st-party data to 3rd-party data.

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Cookies GDPR Non-Profit Audience 52

Smart-Hub

JANUARY 23, 2023

The main features: targeting specific sites, keywords on pages, devices, geography, browsers, the use of audience segments, remarketing, and the ability to automatically optimize for a given KPI (CPM, CPC, CPV, CPA). SSP (supply-side platform) is a system that accumulates traffic from many sites and connects to DSP.

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Clearcode

APRIL 26, 2022

Hello everyone, my name is Michael and I’m Head of Marketing at Clearcode. For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. Introduction.

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MNTN

JANUARY 29, 2025

” Programmatic vs Digital Advertising Digital advertising encompasses all marketing efforts that use an electronic device or the internet, including display ads, social media, and email marketing, allowing brands to connect with a broad audience online. Learn More : Ad Network vs Ad Exchange: Whats the Difference ?

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