Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To understand better what other benefits an SSP can bring, we dive deep into the key features of a supply-side platform. What Is the Difference Between a Supply-Side Platform and a Demand-Side Platform?

Header Bidding 85

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 85

MNTN

MARCH 19, 2024

Programmatic vs Digital Advertising Digital advertising encompasses all marketing efforts that use an electronic device or the internet, including display ads, social media, and email marketing, allowing brands to connect with a broad audience online. These will guide your strategy and help you measure your success.

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

Digiday

NOVEMBER 13, 2022

“[We need] to create economies of scale to get to a more transparent place, with more efficiency for our accounts in the form of CPM savings and take rate reductions,” Stone told Digiday. Demand-side platforms use an algorithm to streamline with the supply-side platforms. Horizon Media wields some $9.5

Media 68

Media Demand Side Platform CPM Entertainment 68

Smart-Hub

JUNE 17, 2024

However, marketing on social networks is not the only way for advertisers to drive engagement. Powered by machine learning algorithms, programmatic mobile ad buying enables advertisers to purchase mobile ad inventory automatically via a demand-side platform (DSP). What is Mobile Programmatic Advertising?

Demand Side Platform 60

Demand Side Platform Ad Exchange A/B Testing Mobile Ads 60

MNTN

MARCH 19, 2024

DSP stands for a demand-side platform. Where a supply-side platform is a tool for publishers, a DSP is a piece of software that allows advertisers to access available advertising inventory. SSPs typically use dynamic pricing models to maximize publisher revenues, adjusting prices based on market demand.

Ad Exchange 98

Ad Exchange Ad Inventory Demand Side Platform Impressions 98

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. But, there is another reason marketers are taking a fresh look at these technologies. How is adtech changing the marketing landscape? What is adtech?

First-Party Cookies 120

First-Party Cookies Cookies Impressions Ad Exchange 120

RevX

APRIL 5, 2022

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. As there are a lot of DSPs in the market, how to choose the right one? 3) Platform Focus. What are you trying to accomplish? Do you want to reach a broad audience?

Demand Side Platform 52

Demand Side Platform Machine Learning Rich Media Audience 52

Single Grain

JULY 20, 2021

market size). Book My Free Marketing Consultation . Before we talk about them, it is important to review the ecosystem to find out what kind of advertising platforms they involve and how they are related. How Big Is the Programmatic Market Today? Book My Free Marketing Consultation . ads) buying and selling.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

InMobi

MARCH 5, 2019

Dozens of mobile performance-centric demand-side platforms (DSPs) are available in the market. Bidding options (CPM, CPC, CPI, CPA, etc.). Data Management Platform (DMP) integrations (none, built-in, third-party vendor support). This results in higher CPM costs. How do you choose between them?

A/B Testing 52

A/B Testing Non-Profit Marketing CPM 52

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. But the solution is much more adaptable in digital advertising settings, making it a sensible (if not increasingly critical) element of modern marketing strategies.

Advertising 95

Advertising Cookies CPM Retargeting 95

Lemonads

SEPTEMBER 13, 2020

CPM is what you pay for one thousand people to see your ad like an auction, the highest bid from relevant ads will typically win the ad placement and the RTB process occurs in milliseconds before a website even loads and you won’t even notice it is happening! In fact, it’s a place for advertisers who have a demand for ad space.

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space CPM 52

Monetize More

MAY 30, 2023

Offers access to ad agencies, demand-side platforms, and premium ad networks. As a result, and through distributed ad networks, all publishers provide their advertising space to the network which, then, is sold to marketers and advertisers for use in marketing their products and brands. Demographic Location.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

MNTN

FEBRUARY 14, 2024

The advertising world can be complicated—and for a B2B marketer even more so. Here are the critical components of that automated process: Demand-Side Platform (DSP) A Demand-Side Platform (DSP) helps advertisers purchase digital ad inventory. What Is B2B Programmatic Advertising?

Advertising 52

Advertising Ad Exchange Marketing Ad Space 52

Ad Ops Hero

MARCH 25, 2023

Multiple platforms exist for programmatic, such as sell-side platforms (SSPs) and demand-side platforms (DSPs), allowing advertisers to buy ad inventory across an open network of platforms. This platform encompasses both DSPs and ad exchanges. Demand-side platform.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Digiday

DECEMBER 6, 2022

It will be up to advertisers, agencies and demand-side platforms to adopt the new definitions for in-stream and out-stream video ads to incentivize publishers to follow suit. “If ” — Production executive on the TV and streaming programming market. Of course, IAB Tech Lab’s guidelines are only that. in-stream).

Video Ads 72

Video Ads Demand Side Platform Impressions Brand Awareness 72

VideoWeek

AUGUST 28, 2024

And there was positive sentiment around the evolution of the offering, with CPMs falling from around £60 to £34 for a 30-second slot, which the media planners agreed was more in line with rival streaming services, most notably Amazon Prime Video – whose introduction of ads is considered one of the factors that drove down Netflix CPMs.

CPM 69

CPM Demand Side Platform Audience Media 69

Brid.tv

DECEMBER 20, 2022

CPM CPC CPA CPI How Much Money Can You Earn From In-App Advertising? On the sell-side , there are publishers/developers and supply-side platforms. On the buy side , there are brands/advertisers and demand-side platforms. However, the CPM of an ad is usually lower than its CPC or CPA would be.

Advertising 75

Advertising CPM Mobile Ads CPC 75

Brid.tv

SEPTEMBER 26, 2022

Now, it’s time to comb through some of the biggest market players and choose the platform that fits all your needs. Payment Model Minimum Traffic CPM, CPC, CPA 5 Million Monthly Active Users. Payment Model Minimum Traffic CPM 100,000 Monthly Active Users. Payment Model Minimum Traffic CPM N/A. Google ADX.

Ad network 52

Ad network CPC CPM CPA 52

Basis

AUGUST 23, 2023

The programmatic ecosystem was essentially becoming so difficult to navigate within a second-price framework that the market needed a switch. While this represents a more attractive model for publishers, advertisers may find themselves overspending and paying an increased average cost per 1,000 impressions (CPM). Enter bid shading.

CPM 52

CPM Impressions Ad Exchange Demand Side Platform 52

Adtelligent

JULY 19, 2022

It is also often called paid search, pay-per-click (PPC), or part of search engine marketing. If used properly, this online advertising channel can get a lot of profits for any marketing campaign. Paid ads usually use the pay-per-click (PPC) metric; marketers pay for each click on the ad. Importance.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Brid.tv

NOVEMBER 1, 2022

With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. However, choosing the best programmatic ad platform is not as easy as it seems. There are many major industry players on the market, and each comes with its own set of features and tools. Google Ad Manager 360.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Kevel

MARCH 28, 2022

Publishers generally offer three main pricing models for their direct-sold inventory: CPM, CPC, and CPA. Cost-per-mile (CPM). A $1 CPM across 1 million impressions would be $1,000 in spend. For publishers, CPM pricing is the safest and easiest way to sell. On top of that, are your advertisers sophisticated marketers?

CPC 52

CPC CPM CPA Impressions 52

Basis

JUNE 3, 2022

The emergence of demand side platforms (DSPs) in 2007 triggered a renewed focus on buying audiences, rather than websites. The questions marketers must ask are: why am I using this tactic? When KPIs or targeting mixes are held to this level of scrutiny, marketers are well on their way to driving success for clients.

Retargeting 52

Retargeting Click Through Rate Demand Side Platform Conversion 52

illumin

DECEMBER 8, 2023

For many marketers, managed service proves to be an ideal setup for optimizing campaigns and reaching customers, but it isn’t for everyone. That’s why self-serve options have seen so much growth over the past several years – with marketers diving headfirst into programmatic advertising solutions they can manage themselves.

Demand Side Platform 52

Demand Side Platform Brand Lift CPM Agency 52

InMobi

SEPTEMBER 3, 2019

Here are five great applications of mobile panels and market research surveys that you can use to make your in-app advertising campaigns stronger and more effective. LEARN MORE Learn More About Mobile Market Research and Surveys Interested in more information about InMobi Pulse and its capabilities? will most resonate with them.

Advertising 52

Advertising Demand Side Platform Brand Lift Control Group 52

Automatad Inc.

NOVEMBER 20, 2023

Preferred deals, or programmatic not-guaranteed, are programmatic direct deals where publishers sell premium inventory to the preferred advertiser at a pre-determined fixed CPM after the negotiation process. You set a fixed CPM for inventory, which the advertiser is ready to pay for the first look. What Is Preferred Deal?

CPM 52

CPM Header Bidding Ad Space Impressions 52

Lemonads

APRIL 29, 2020

In addition, digital marketers need to find strong and reliable traffic sources for the ads they create. There are dozens of traffic sources available on the market, but Adcash has earned a solid reputation for being one of the most reliable DSP providers out there. Let’s check out our findings. What is Adcash?

CPA 52

CPA Affiliates CPM CPC 52

Digiday

MARCH 6, 2023

It was about doing something incremental for those publishers who felt there wasn’t a lot of unique demand in the market.” Publishers just have to pay a single-fee for the privilege of getting that demand. The ones who have, for now at least, are seeing the benefits. Take Cafe Media. Caveat emptor.”

Ad Tech 69

Ad Tech Impressions Shipping Demand Side Platform 69

Basis

SEPTEMBER 26, 2023

Next, the assurance part (and this is where that glorious “guaranteed” word comes in): In programmatic guaranteed deals, advertisers are guaranteed a certain number of impressions and a fixed CPM up front. Plus, one publisher can have hundreds of PMPs, which further complicates an already dizzyingly complex media landscape for marketers.

Impressions 52

Impressions CPM Demand Side Platform Ad Inventory 52

Lemonads

AUGUST 7, 2021

Not only this, but this form of marketing is available in major markets like Japan, the US, and the UK, so the widespread adoption of programmatic shows no signs of slowing down. These platforms work together to create a link between publishers and the entities that want to purchase their traffic.

Affiliates 52

Affiliates Machine Learning Demand Side Platform Impressions 52

Brid.tv

NOVEMBER 4, 2022

Here’s what the process of client-side video header bidding looks like step-by-step: A user plays the publisher’s video. The player’s header bidding wrapper reaches out to supply-side platforms and ad exchanges. These SSPs and ad exchanges usually purchase creatives from demand-side platforms.

Header Bidding 97

Header Bidding Ad Server Video Ads Ad Exchange 97

Lemonads

OCTOBER 18, 2020

By partnering with the best push ads networks , media buyers and other marketers can reach more engaged audiences and increase their chances of success. However, with so many options on the market, choosing the right platform isn’t always easy.

Ad network 52

Ad network CPC Affiliates CPA 52

VideoWeek

OCTOBER 6, 2023

The ByteDance-owned company confirmed that tests are being run in a single English-speaking market outside the US, with a proposed price tag of $4.99 ” Magnite Launches New Demand Manager Tool Magnite, an independent sell-side advertising company, has announced a new machine-learning tool called ‘Demand Manager’.

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

Digiday

DECEMBER 13, 2022

document lies buried a potential solution to the streaming advertising market’s emerging ad load problem. Let’s rewind a bit to break down why cherry-picking ad placements and flexing ad pod compositions seem to have such big implications for the streaming ad market. Seventy-four pages into IAB Tech Lab’s OpenRTB 2.6

Demand Side Platform 73

Demand Side Platform Audience Ad Server CPM 73

RevX

MAY 5, 2022

But what is holding them back from demanding transparency? Popular Posts Taking a Data-Driven and Customer-Centric Approach With Divya Bhargava CPM Bargainer for Programmatic Advertising – Behind the Scenes Top DSP Features You Should Consider Before You Start Your Programmatic Campaigns. is assessed.

ROI 52

ROI Demand Side Platform A/B Testing CPM 52

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. But the solution is much more adaptable in digital advertising settings, making it a sensible (if not increasingly critical) element of modern marketing strategies.

Advertising 52

Advertising Cookies CPM Retargeting 52

Brid.tv

JUNE 14, 2023

This type of ad exchange guarantees stable CPM to publishers. See Related Article: CPM Drop — Potential Causes and Solutions How Does an Ad Exchange Work? On the other hand, an advertiser connects to the ad exchange through a demand-side platform (DSP), looking to bid for the available inventory.

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Non-Profit 52