MNTN

MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

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Advertising Demand Side Platform Ad Exchange Impressions 97

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To understand better what other benefits an SSP can bring, we dive deep into the key features of a supply-side platform. What Is the Difference Between a Supply-Side Platform and a Demand-Side Platform?

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Header Bidding Demand Side Platform Ad Exchange Ad Inventory 85

Basis

FEBRUARY 17, 2023

Advertisers have enjoyed the benefits of programmatic media since 2007, when demand side platforms were first introduced. Cost-per-thousand (CPM) or click-through-rate (CTR) are best suited to measure this. To communicate a message, such as brand history, key differentials, or a new product or program.

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CPC Advertising Click Through Rate Demand Side Platform 97

Martech

OCTOBER 19, 2022

Because it can deliver everything traditional media ad buying can’t and more. Traditional media ads can’t measure the true ROI of media campaigns in real-time. Traditional media ad buying is a time- and labor-intensive process. What is a retail media network? Was it the creative? Where it ran? Where it ran?

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Advertising Marketing Ad Exchange Retail 119

Smart-Hub

JUNE 17, 2024

An average user spends 3 hours and 15 minutes on their phone per day, making mobile media buying an effective method to reach customers wherever they are. Powered by machine learning algorithms, programmatic mobile ad buying enables advertisers to purchase mobile ad inventory automatically via a demand-side platform (DSP).

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Demand Side Platform Ad Exchange A/B Testing Mobile Ads 60

Single Grain

JULY 20, 2021

and by 2021, programmatic will account for 68% of digital media advertising spend. Programmatic is a technology that utilizes ML and AI algorithms to automate the processes of digital media (i.e. The process of buying advertising inventory is automated, thanks to programmatic platforms equipped with online “bidding mechanisms.”.

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Advertising Demand Side Platform Impressions Retargeting 98

MNTN

MARCH 19, 2024

DSP stands for a demand-side platform. Where a supply-side platform is a tool for publishers, a DSP is a piece of software that allows advertisers to access available advertising inventory. SSPs typically use dynamic pricing models to maximize publisher revenues, adjusting prices based on market demand.

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Ad Exchange Ad Inventory Demand Side Platform Impressions 98

RevX

APRIL 5, 2022

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. To help you better analyze the capability of different Demand Side Platforms, we are dividing this article into two parts. 3) Platform Focus.

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Demand Side Platform Machine Learning Rich Media Audience 52

Lemonads

SEPTEMBER 13, 2020

Instead, programmatic is the process of using software and algorithms to trade data-rich media while RTB is one method of execution. Before explaining how these different platforms work together for real bidding, let’s see what each platform does! In fact, it’s a place for advertisers who have a demand for ad space.

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Martech

MARCH 15, 2022

Adtech also gives marketers incredible reach since it connects them to all media. These technologies are especially powerful as most media transforms to digital or digital-first. What’s more, adtech may encompass programmatic technologies that use automation to enhance the media buying process. Demand-side platforms.

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First-Party Cookies Cookies Impressions Ad Exchange 121

VideoWeek

AUGUST 28, 2024

VideoWeek spoke to senior buyers at media agencies, two of whom chose to remain anonymous due to their relationship with the streaming giant. For buyers who cannot meet that minimum spend, the CPM is more in the region of £45-50. While it wasn’t the smoothest start, it highlighted key areas for growth and improvement.”

CPM 69

CPM Demand Side Platform Audience Media 69

Basis

MARCH 14, 2024

You can also add additional parameters in a demand side platform (DSP) like dayparting, bids, ad unit type, and even cross-device targeting. From display, to social media, to digital audio , digital out-of-home and beyond, there are opportunities to leverage contextual tactics across a variety of digital formats.

Advertising 95

Advertising Cookies CPM Retargeting 95

Basis

AUGUST 23, 2023

One of the manifestations of this evolution was bid shading —an AI-powered optimization tactic designed to help media buyers reduce wasted ad spend in the new auction dynamic. A compromise between the two models, bid shading is an optimization tactic available in most enterprise demand side platforms (DSPs).

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CPM Impressions Ad Exchange Demand Side Platform 52

Monetize More

MAY 30, 2023

Offers access to ad agencies, demand-side platforms, and premium ad networks. Different ad types offered include banner ads, rich media, various video ad formats, and interstitial ads. Publishers can maximize their yield through open auctions or private marketplaces with access to premium mobile demand.

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Ad network Mobile Ads Ad Exchange Fill rate 97

Ad Ops Hero

MARCH 25, 2023

Credit : Senator we run ads : [link] [link] Programmatic advertising uses automated technology and algorithmic tools for media buying. Programmatic advertising differs from more traditional media buying methods in its use of automation. Programmatic advertising, on the other hand, takes display media to the next level.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Digital Remedy

MARCH 7, 2023

Maximizing your digital advertising success isn’t a guessing game—it’s a calculated strategy that starts with leveraging the power of a detailed media plan. When you work with a media planning & buying strategist for your campaign, you can stay ahead of the curve with impactful benefits that transform results in significant ways.

Media 52

Media Demand Side Platform Audience ROI 52

Digiday

DECEMBER 6, 2022

What that means is the overwhelming majority — over 90% of online video — now fails the in-stream standard,” said Chris Kane, CEO of programmatic consultancy Jounce Media. Somewhere around 99% of what we considered in-stream in the past on the web is now going to be considered out-stream,” said an ad tech executive. in-stream).

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Video Ads Demand Side Platform Impressions Brand Awareness 72

Brid.tv

SEPTEMBER 26, 2022

Airnow Media 6. Yahoo Ad Tech (Formerly Verizon Media) 8. Vibrant Media 10. Now, it’s time to comb through some of the biggest market players and choose the platform that fits all your needs. Payment Model Minimum Traffic CPM, CPC, CPA 5 Million Monthly Active Users. Payment Model Minimum Traffic CPM N/A.

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Ad network CPC CPM CPA 52

Brid.tv

DECEMBER 20, 2022

CPM CPC CPA CPI How Much Money Can You Earn From In-App Advertising? In-app advertising is especially popular in gaming apps, social media apps, and entertainment and streaming apps. On the sell-side , there are publishers/developers and supply-side platforms. How Does In-App Advertising Work?

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Advertising CPM Mobile Ads CPC 75

Adtelligent

JULY 19, 2022

Rich Media are usually more complex, include animation or a video, and can be interactive. Instead, the media buying process is done through real-time auctions (RTB) in mere seconds while the page is loading. Social advertising refers to the process of showing ads on all kinds of social media platforms. Importance.

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Advertising Video Ads Banner Display Advertising 98

MobileAds

JANUARY 25, 2021

But, that’s not always the case for mobile rich media. From rich media ad creator , ad tag generator, server setup to maintenance, namely ad serving and content delivery network (CDN) costs, can be overwhelming for a medium size ad agency or advertiser. And most ad servers today support HTML5 rich media creatives.

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Rich Media Mobile Ads Ad Server Media 52

VideoWeek

OCTOBER 6, 2023

The telco is expected to sell most of its media assets due to an ongoing fraud investigation in Portugal. And the Artificial Intelligence (AI) Subcommittee will assess the impact of AI on the digital media landscape. “AI Advertisers on Adlook’s DSP can use the solution to allocate media budgets in cookieless environments.

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Ad Server Machine Learning A/B Testing Ad Tech 98

Brid.tv

NOVEMBER 1, 2022

In turn, the ad exchange forwards the offer to a demand-side platform , which tailors to advertisers, and creates an auction for the real estate. The demand-side platform uses data collected from advertisers to find the best matches for their requirements and places bids. Google Ad Manager 360.

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Header Bidding Demand Side Platform Real Estate Advertising 52

Kevel

MARCH 28, 2022

Publishers generally offer three main pricing models for their direct-sold inventory: CPM, CPC, and CPA. Cost-per-mile (CPM). A $1 CPM across 1 million impressions would be $1,000 in spend. For publishers, CPM pricing is the safest and easiest way to sell. Determine your pricing model. Pricing type. Definition.

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CPC CPM CPA Impressions 52

Digiday

MARCH 6, 2023

Take Cafe Media. The company, which handles monetization operations for independent publishers, has been selling impressions with OpenPath, has characterized the benefits of it as “really good’, said Paul Bannister, chief strategy officer at Cafe Media. The ones who have, for now at least, are seeing the benefits. Caveat emptor.”

Ad Tech 69

Ad Tech Impressions Shipping Demand Side Platform 69

InMobi

SEPTEMBER 3, 2019

1) Ad Recall Research Let’s say you're running a branding and awareness campaign where you’re measuring success on impressions, scale and reach, buying on a CPM (cost per 1,000 impressions) basis. To expose this kind of information, media effectiveness surveys are needed. This is essentially what concept surveys enable you to do.

Advertising 52

Advertising Demand Side Platform Brand Lift Control Group 52

illumin

DECEMBER 8, 2023

Self-serve programmatic advertising is when an advertiser uses their Demand Side Platform (DSP) or journey advertising platform, like illumin , to conduct their advertising campaigns in-house. What is self-serve programmatic advertising? This means the majority, if not all, of targeting is managed by the brand itself.

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Demand Side Platform Brand Lift CPM Agency 52

Basis

SEPTEMBER 26, 2023

Next, the assurance part (and this is where that glorious “guaranteed” word comes in): In programmatic guaranteed deals, advertisers are guaranteed a certain number of impressions and a fixed CPM up front. Plus, one publisher can have hundreds of PMPs, which further complicates an already dizzyingly complex media landscape for marketers.

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Impressions CPM Demand Side Platform Ad Inventory 52

Monetize More

MAY 2, 2023

The RTB Ecosystem The real-time bidding (RTB) ecosystem is a complex network of platforms and technologies that enable advertisers to purchase ad inventory in real-time bidding auctions. The ecosystem includes demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, and data management platforms (DMPs).

Ad network 52

Ad network Ad Exchange Demand Side Platform Impressions 52

InMobi

JUNE 5, 2018

Media Agencies Media agencies are companies dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. The media agency can choose to implement additional layers of reporting and verification tech to their campaigns.

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Advertising Ad Exchange Ad Server Retargeting 52

Lemonads

AUGUST 7, 2021

Even though this type of advertising was only used by large brands, the development of independent programmatic tools and third-party platforms have made this technology more accessible. Today, media buyers, advertisers, and other stakeholders can implement this type of advertising without putting a massive dent in their overall budgets.

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Affiliates Machine Learning Demand Side Platform Impressions 52

Digiday

DECEMBER 13, 2022

. “That’s a very exciting aspect where you’re going to see dynamic monetization from the sell side where we’re going to be optimizing to the best experience as well as trying to achieve the maximum CPM,” said Markey. “And then obviously it has not been adopted from the sell side.

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Demand Side Platform Audience Ad Server CPM 73

MNTN

FEBRUARY 14, 2024

Here are the critical components of that automated process: Demand-Side Platform (DSP) A Demand-Side Platform (DSP) helps advertisers purchase digital ad inventory. In other words, it’s an automated buying platform that buys ad space through an ad exchange for a predetermined price.

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Advertising Ad Exchange Marketing Ad Space 52

Lemonads

APRIL 29, 2020

This fully integrated online advertising platform is consistently used by thousands of media buyers , affiliates , and marketers alike, including a large portion of lemonads users. Adcash is a well recognised demand-side platform (DSP) , providing mainstream traffic on a global scale. Let’s check out our findings.

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CPA Affiliates CPM CPC 52

Lemonads

OCTOBER 18, 2020

By partnering with the best push ads networks , media buyers and other marketers can reach more engaged audiences and increase their chances of success. However, with so many options on the market, choosing the right platform isn’t always easy.

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Ad network CPC Affiliates CPA 52

RevX

MAY 5, 2022

Today, only 33 percent of advertisers say they can accurately demonstrate and report the financial return on their programmatic media spend (Media Math). But what is holding them back from demanding transparency? How the DSP will assure brand safety? What technology is leveraged for the same?

ROI 52

ROI Demand Side Platform A/B Testing CPM 52

Basis

MARCH 14, 2024

You can also add additional parameters in a demand side platform (DSP) like dayparting, bids, ad unit type, and even cross-device targeting. From display, to social media, to digital audio , digital out-of-home and beyond, there are opportunities to leverage contextual tactics across a variety of digital formats.

Advertising 52

Advertising Cookies CPM Retargeting 52