Adtelligent

JULY 19, 2022

If used properly, this online advertising channel can get a lot of profits for any marketing campaign. Google Play App Campaigns focuses on a multichannel approach and advertises the app across Google Search, YouTube, and Google Play platforms. Paid search ads appear as the top results on search engines. Social advertising.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Brid.tv

JUNE 14, 2023

This type of ad exchange guarantees stable CPM to publishers. See Related Article: CPM Drop — Potential Causes and Solutions How Does an Ad Exchange Work? On the other hand, an advertiser connects to the ad exchange through a demand-side platform (DSP), looking to bid for the available inventory.

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Non-Profit 52

Basis

MARCH 14, 2024

You can also add additional parameters in a demand side platform (DSP) like dayparting, bids, ad unit type, and even cross-device targeting. From there, all you have to do is submit a programmatic bid through your DSP to place your ad on any contextually relevant pages and/or environments.

Advertising 52

Advertising Cookies CPM Retargeting 52

RevX

MARCH 31, 2022

Popular Posts Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength Taking a Data-Driven and Customer-Centric Approach With Divya Bhargava CPM Bargainer for Programmatic Advertising – Behind the Scenes. Deep links are integral for user experience when running campaigns on non-LAT traffic.

Mobile Ads 52

Mobile Ads Demand Side Platform Non-Profit Ad Space 52

Brid.tv

JUNE 14, 2023

This type of ad exchange guarantees stable CPM to publishers. See Related Article: CPM Drop — Potential Causes and Solutions How Does an Ad Exchange Work? On the other hand, an advertiser connects to the ad exchange through a demand-side platform (DSP), looking to bid for the available inventory.

Ad Exchange 40

Ad Exchange Ad Inventory Ad network Non-Profit 40

VideoWeek

MAY 26, 2023

Live broadcaster viewing is set for a particularly sharp decline of 27 percent, while non-live viewing falls by 6 percent. The new streaming service replaces HBO Max, and brings together content from HBO Max and Discovery+ (which remains available as a standalone platform). Gross ad revenues in MFE’s domestic market rose by 0.4

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

VideoWeek

OCTOBER 1, 2022

Magna predicts ‘long-form video’, which includes broadcaster video on-demand and networks, will be up by 6.6 Non-broadcaster CTV revenues meanwhile are expected to see continued strong growth, particularly given the entrance of Disney+ and Netflix into the AVOD market. percent for the current year, but then will drop by 7.5

Agency 52

Agency Media Non-Profit Retail 52

Clearcode

APRIL 26, 2022

This AdTech platform is responsible for making decisions about what ads to show on a website, serving those ads, connecting with other AdTech platforms (e.g. demand-side platforms) to purchase inventory, and collecting data such as impressions, clicks, etc, for reporting. Next up we have programmatic direct.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. How big is the programmatic advertising market?

Advertising 118

Advertising Marketing Ad Exchange Retail 118