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At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-sideplatforms (DSPs) by 2027. For example, when a realestate marketing agency started launching campaigns with automation, they decreased the time to build and launch campaigns from a couple of hours to 10 minutes or less.
When a publisher joins a supply-sideplatform , this platform collects data on the publisher’s ad realestate. Every time a user visits the publisher’s website or plays a video, this realestate is offered on an ad exchange. Sell-Side vs. Buy-Side Programmatic Platforms.
Programmatic advertising is a method of buying and selling ad realestate in real time using a software solution such as a programmatic ad network. The website or video player puts an ad impression up for auction using a supply-sideplatform (SSP). If so, the first thing you need is ad realestate.
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