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Usually, 3 metrics are used to pay for display ads: cost per thousand impressions (CPM) – the price paid for the number of people that will see your ad cost per click (CPC) – this is the most common pricing metric, and it stands for the sum charged per each click on the ad. ? Socialadvertising.
Ad exchanges usually connect sellers and buyers via supply-sideplatforms (SSPs) and demand-sideplatforms (DSPs). Ad networks are also used similarly, but it serves as a mediator that offers advertisers previously unsold impressions from different sources. Social Ads.
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