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When a user opens the publisher’s app, a piece of ad realestate is generated. This realestate needs an advertisement to be monetized. The ad network also has access to mobile ad demand, either directly from advertisers who have joined the network, through SSP and ad exchange integrations, or both.
Because of these numbers, pre-rolls are the undisputably most valuable digital ad realestate of the three instream ad types. In other words, basically all video publishers want to advertise in this slot. First, the CPM for pre-rolls is higher, so publishers can earn more money. This means two things.
When a publisher joins a supply-side platform , this platform collects data on the publisher’s ad realestate. Every time a user visits the publisher’s website or plays a video, this realestate is offered on an ad exchange. On the other hand, it offers publishers some of the highest CPMs.
Mobile ads are more cost-effective: Opera Software found that the average cost for mobile ads for an iPhone, which has the highest average cost per thousand impressions (CPM), is still less than the CPM for web ads on a desktop. There are several ways in which you can market your business using mobile advertising.
Based on this data, his company invested more heavily in reaching women through displayadvertising. He also found that visitors browsing realestate sites converted 50% better, prompting him to increase spending on that demographic as well.
There may also be other costs associated with running a franchise, including royalty fees, which are ongoing payments made to the franchisor, and costs for things like inventory, equipment, and realestate. An illustration of pay-per-click advertising is Google Ads.
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