Ad Monsters

DECEMBER 10, 2024

Dinesen, explains how public data and IP-based insights help bridge the CPM gap and maximize value in a post-cookie world. CPM), Safari/iOS and non-consented audiences fetch just $3.78 CPMs, respectively. CPM for these users. Discover how publishers can turn unaddressable inventory into a revenue goldmine.

CPM 97

CPM Cookies Impressions GDPR 97

Digiday

JUNE 6, 2022

How does GDPR, the cookieless future and iOS 14 impact digital marketing? How this DTC period care brand is using TikTok to educate consumers, boost brand awareness. Online, we have put too much emphasis on the demographic data and not enough emphasis onto the behavioral and contextual data. What We’ve Covered.

Brand Awareness 81

Brand Awareness Marketing Advertising CPM 81

Automatad Inc.

FEBRUARY 22, 2022

Canadian Marketing Association reported on the negative impact of GDPR on publishers, consumers, and advertisers. Canadian Marketing Association Highlights the Negative Impact of GDPR. The report revealed that the GDPR has had the worst impact on small-to-medium-sized enterprises (SMEs). Related Read: What is GDPR?

GDPR 52

GDPR Cookies Header Bidding Impressions 52

RevX

MAY 5, 2022

Popular Posts Taking a Data-Driven and Customer-Centric Approach With Divya Bhargava CPM Bargainer for Programmatic Advertising – Behind the Scenes Top DSP Features You Should Consider Before You Start Your Programmatic Campaigns. How do they honor user data in the context of GDPR, CCPA, and other privacy laws? is assessed.

ROI 52

ROI Demand Side Platform A/B Testing CPM 52

Adtelligent

OCTOBER 6, 2021

DMP can quickly provide such services, topped with great analytics and assistance in GDPR adherence struggles. Through auctions, publishers offer their inventory in an ad exchange with a minimum price per thousand impressions (CPM), and advertisers place their bids; the highest bid wins. Programmatic monetization strategies.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

YieldBird

JANUARY 31, 2025

We will focus on increasing Impressions through new valuable inventory, as well as increasing overall CPM through new formats and data (data clean rooms or retail media offering) Bartomiej Baliski Head of Programmatic and AdTech, BoredPanda (Lithuania) LinkedIn Looking back at 2024, what was the biggest challenge this year?

Header Bidding 52

Header Bidding Cookies Fill rate Video Ads 52