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For instance, if an electronics store wants to manually set bids but allow the algorithm to optimize them for auctions that are more likely to convert, ECPC is an ideal strategy. Pros: With CPM bidding, advertisers pay for every thousand ad impressions served, providing cost predictability.
Display ads , simply put, are a type of online advertising that comes in several forms, including banner ads, richmedia, and more. Programmatic advertising is usually traded on a CPM basis (that is, cost per 1,000 ad impressions).
Programmatic vs Display Ads Display ads refer to a specific ad format (such as banners or richmedia), while programmatic advertising is the automated method used to buy and place those ads. Programmatic advertising is usually traded on a CPM basis (that is, cost per 1,000 ad impressions).
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