Unruly

SEPTEMBER 7, 2022

Users will also see the existing fill of those available requests broken out into three metrics; Impressions, Fill Rate, and CPM, from the previous day. Streamlining the pre-sale feasibility workflow to the benefit of publishers and advertisers is a win-win situation.

Fill rate 52

Fill rate Impressions CPM Fashion 52

Oko

AUGUST 8, 2024

This increases competition and often results in higher CPMs and improved fill rates. This ensures that impressions are filled at the highest possible rate, balancing revenue maximization with user experience. AdX allows publishers to negotiate directly with advertisers through preferred deals and private auctions.

Header Bidding 52

Header Bidding Ad Exchange CPM Impressions 52

Brid.tv

AUGUST 31, 2022

The client-side ad insertion (CSAI) method is an old-fashioned ad insertion technique where the ad loading process occurs within the OTT box itself before getting delivered to the viewer. The former offers higher CPMs , meaning you’ll earn more revenue for each ad you play. However, OTT ads typically have between $25 and $40 CPM.

Advertising 52

Advertising Video Ads Ad Server Cookies 52