Digital Turbine

AUGUST 31, 2022

Demand stack optimization follows the tried and true path to maximize fill rate and CPM so that every ad opportunity yields the most revenue. The KPIs to be in tune with here include fill rate, response rate, and network and instance latency. .

Fill rate 98

Fill rate CPM Audience Advertising 98

PubMatic

OCTOBER 15, 2024

What Our Partners Say Branimir Lasnicko, Sofascore Ad Operations Team Lead: “The implementation of OpenWrap SDK seamlessly integrated and stream-lined auctions, resulting in improved CPM, increased revenue, and higher fill rates.

Fill rate 112

Fill rate CPM Ad Tech ROI 112

Monetize More

NOVEMBER 10, 2022

Step 6: Check the CPM floors across all ad networks. A high CPM floor could restrict the ability of the lower-paying advertisers to bid for your inventory. Step 7: If the ad unit that gets the most unfilled impressions is a 1×1, which you built for non-100% fill ad networks (e.g. Too high CPM floors. In closing.

Impressions 95

Impressions CPM Header Bidding Ad network 95

Monetize More

AUGUST 10, 2022

Ad mediation is the use of technology and tools for monetization that helps maximize display ad fill rates and eCPM for publishers. A simple way to look at how ad mediation platforms try to maximize ad revenue for the publisher is by checking out the formula below: Ad revenue = requests * fill rate * eCPM.

Fill rate 59

Fill rate CPM Ad network Ad Inventory 59

Monetize More

JULY 8, 2022

Higher average CPMs and higher fill rates – You can set up rules based on bids or other relevant factors (like viewability) that ensure only those ads which meet certain criteria get served while others are blocked out completely! Improved fill rates due to more exposure to tonnes of demand partners.

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

Mediavine

JANUARY 17, 2023

We do this by analyzing eCPM , which takes into account fill rate , and CPM, by calendar day. As the name implies, this uses data from previous years to predict which dates in 2023 will see the highest potential for earnings, and which ones could be underwhelming.

Fill rate 115

Fill rate CPM Advertising Retail 115

Ad Monsters

JULY 30, 2024

The Upside: Increased Demand: More political dollars chasing your inventory means heightened competition, which typically drives up demand and fill rates. They’re now hot commodities, filling up quickly and boosting your bottom line. Some publishers have reported CPM drops of up to 20% due to bid shading.

Header Bidding 111

Header Bidding Impressions Ad Inventory Fill rate 111

Ad Monsters

FEBRUARY 16, 2023

A recent study showed that header bidding led to a 23% increase in fill rate and a 20% increase in average CPM. With these benefits and more, it’s no wonder why header bidding has become a popular and essential tool for publishers looking to maximize their monetization potential.

Header Bidding 97

Header Bidding Ad Server Ad Inventory Ad Exchange 97

InMobi

AUGUST 15, 2018

In particular, what if you need multiple server side and client side ad network SDKs to meet your revenue targets, ensure each ad request is successfully completed and have consistently high ad fill rates? And we have challenges around CPM and keeping the auction and competition within, with different ad sources we’re working with.

Mobile Ads 52

Mobile Ads Fill rate Ad Server CPM 52

Brid.tv

SEPTEMBER 26, 2022

Payment Model Minimum Traffic CPM, CPC, CPA 5 Million Monthly Active Users. In terms of payment options, the network supports three of the most common models — CPC (cost per click), CPM (cost per mille), and CPA (cost per acquisition). . Payment Model Minimum Traffic CPM 100,000 Monthly Active Users. Google ADX. Marketplace.

Ad network 52

Ad network CPC CPM CPA 52

Brid.tv

DECEMBER 21, 2022

However, regardless of what exactly you’re looking for, there are certain factors you should keep in mind on top of the most competitive CPM. . Supported Ad Formats Payment Model Minimum Traffic Native ads Rewarded ads Interstitial ads Banner ads CPM N/A. The right network for your app will mostly depend on your specific requirements.

Ad network 75

Ad network Mobile Ads Header Bidding CPM 75

InMobi

JANUARY 13, 2024

or later consent strings is enjoying approximately 83% higher eCPMs than inventory with only Boolean-based consent and three times higher fill rate than inventory that passes no consent information at all. Today, inventory in Europe with TCF 2.0 Granted, there are nuances based on ad format, partial consent, and the like.

CPM 40

CPM Fill rate 40

Monetize More

MAY 27, 2022

PopAds is the number 1 CPM ad network for low-traffic websites. RevenueHits displays over 2 billion ads every day and offers a 100% fill rate. What’s unique about Adcash is that they provide diversity when it comes to publisher’s revenue options with CPM & CPA commissions. With AdCash, publishers get: High fill rates.

Ad network 52

Ad network Fill rate Pop-Up CPC 52

Brid.tv

SEPTEMBER 30, 2022

First, the CPM for pre-rolls is higher, so publishers can earn more money. Second, because of high demand, pre-rolls have a higher ad fill rate. This will convert into higher impression rates and, by extension, higher ad revenue. It should also have video header bidding capabilities to maximize ad fill rate and yield.

Video Ads 94

Video Ads Conversion Rate Fill rate Ad network 94

InMobi

MAY 17, 2018

A mobile ad mediation platform helps publishers connect to multiple ad networks to maximize fill rates and increase revenue. Inevitably there will be networks that earn you better fill rates, while others provide higher eCPMs. or those that focus purely on video or native ads.

Mobile Ads 52

Mobile Ads Fill rate Header Bidding Ad network 52

Automatad Inc.

JANUARY 9, 2024

You need a bucket of strategies to optimize the header bidding setup, which greatly impacts demand generation, CPM, and total yield. Video ads tend to get higher CPM and CTR than static ads. It ensures better fill rates by optimizing demands. of publishers agree that video HB increases their fill rate.

Header Bidding 52

Header Bidding CPM Fill rate Viewability 52

Automatad Inc.

MARCH 20, 2024

CPM is still the popular pricing model used in digital advertising. You can easily attract them with an ad inventory with a high viewability rate. Suggested reading: vCPM vs CPM: The Critical Factor Publishers Have to Know Why Should You Care about vCPM? Higher fill rates increase your ad revenue and yield.

Viewability 52

Viewability CPM Impressions Fill rate 52

Automatad Inc.

MARCH 20, 2024

CPM is still the popular pricing model used in digital advertising. You can easily attract them with an ad inventory with a high viewability rate. Suggested reading: vCPM vs CPM: The Critical Factor Publishers Have to Know Why Should You Care about vCPM? Higher fill rates increase your ad revenue and yield.

Viewability 52

Viewability CPM Impressions Fill rate 52

Monetize More

JUNE 22, 2022

They have a CPM-based revenue model, but they do not reveal how much money they give to their publishers. CPM-based revenue sharing model with CPM rates ranging from $2 to $7 depending on whether it’s android or iOS operating system. 100% fill rate guarantee for publishers’ mobile inventory.

Ad network 52

Ad network Banner Fill rate CPM 52

InMobi

JUNE 7, 2018

Because we have an impression, we can calculate our fill rate, we can calculate our revenue, and we can calculate our eCPM. We can’t see if there were any other bids, bid prices, wins, win prices, timeouts and failures to show, and because we don’t know who bid within the waterfall of the auction, we can’t calculate our use rate.

Ad Server 52

Ad Server Fill rate CPM Impressions 52

Mediavine

FEBRUARY 8, 2024

We do this by analyzing eCPM , which takes into account fill rate , and CPM, by calendar day. In compiling this calendar, we’ve taken data from the past several years to make our best guesses as to how each day of 2024 should play out in terms of ad performance.

Cookies 84

Cookies Fill rate CPM Advertising 84

Mediavine

JANUARY 6, 2022

We do this by analyzing eCPM , which takes into account fill rate and CPM, by calendar day. Both CPM and fill rate are heavily influenced by seasonal advertising spend , when consumer activity increases and decreases cyclically.

Fill rate 52

Fill rate CPM Advertising Audience 52

Brid.tv

DECEMBER 20, 2022

CPM CPC CPA CPI How Much Money Can You Earn From In-App Advertising? CPM , also known as cost per mille , is a pricing system that measures the cost of an ad for every 1,000 views it gets. For publishers, the biggest advantage of the CPM model is that simply showing an ad is enough to generate revenue.

Advertising 75

Advertising CPM Mobile Ads Banner 75

Brid.tv

FEBRUARY 9, 2023

publishers get an average CPM of 2.80 USD for display ads, while for instream video ads, in some cases, CPM can even exceed 30 USD. While instream ads are more costly considering that publishers have to produce or lease video content, they have shown greater efficiency as they receive higher CPM. For instance, U.S.

Video Ads 52

Video Ads Header Bidding Viewability Fill rate 52

Ad Monsters

DECEMBER 21, 2023

However, setting optimal CPM floors manually poses challenges, as publishers face a constant trade-off between maximizing revenue and maintaining ad fill rates. Publishers using GAM leverage Unified Pricing Rules (UPRs) to ensure bids meet their minimum price requirements.

Header Bidding 65

Header Bidding Viewability Impressions CPM 65

Automatad Inc.

OCTOBER 27, 2023

Lower fill rate: You will undoubtedly display video ads on the website to make money. Video ads have a lower fill rate due to the lower demand than banner and display ads. Despite the high CPM that video ads possess, the RPM of a single page will be low due to the restricted demand for video inventory.

Header Bidding 52

Header Bidding Video Ads Fill rate CPM 52

Automatad Inc.

NOVEMBER 8, 2023

This type of deal guarantees high CPM and is suitable for websites with very high digital footfall. This increased demand leads to higher CPMs, fill rate, and ad revenue. It will let you offer targeted advertising , which reaps higher CPMs and yield. This process might seem profitable and has a higher fill rate.

Ad Exchange 52

Ad Exchange Fill rate Ad Server Header Bidding 52

MediaFuse

NOVEMBER 14, 2016

Impressions filled. Fill rate %. Since it takes fill rate into account, this metric should be calculated manually using this formula: CPM = Revenue/(TOTAL IMPRESSIONS/1,000). Helpful tool for CPM calculation can be found here. Ad server CPM/Rate. Response Time (header bidding only).

Header Bidding 52

Header Bidding Ad Server CPM Impressions 52

Monetize More

JANUARY 10, 2023

Drop in CPM. This directly translates to the lowering of inventory worth from their perspective, which causes the overall slump in CPM/bids. Bringing down floor prices would also ensure the overall fill rate doesn’t slide down (in case of lower-valued bids).

Header Bidding 52

Header Bidding Fill rate CPM Impressions 52

Brid.tv

FEBRUARY 29, 2024

While there is no certain way to predict your exact ad yield, you can still calculate a rough estimate using your average CPM and ad fill rate. However, your best bet would be to try to strike a balance between the three methods for the highest fill rates possible.

Header Bidding 52

Header Bidding Viewability Ad Inventory CPM 52

Monetize More

JULY 12, 2022

The disadvantage that comes with waterfall mediation is lower eCPMs and poor fill rates. Bids in AdX are placed based on factors like CPM (cost per thousand impressions), CPC (cost per click), or CPV (cost per view). In AdMob, publishers can target their ad inventory based solely on geolocation which is quite restrictive.

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Fill rate 52

Brid.tv

DECEMBER 14, 2022

There are several common payment models for mobile advertising : Cost per mille , also known as CPM , calculates the price of an ad per 1000 impressions. Marketplace allows publishers and app developers to create a stable, reliable source of income by providing high-quality ad demand with high fill rates. Automated Reporting.

Non-Profit 85

Non-Profit Video Ads Ad Inventory Fill rate 85

InMobi

JULY 24, 2019

Benefits of Getting More Bid Requests for Revenue, Fill Rates Second is competition. More demand, more competition, more competition, higher CPMs. You have header bidding platform will give you the CPM and the impressions per network. So that's a really good thing. You're adding more ad networks here.

Header Bidding 52

Header Bidding CPM Ad network Fill rate 52

Monetize More

MAY 20, 2023

Similar to AdSense, they provide a 100% fill rate and even work with direct and programmatic partners to generate better ad revenues for publishers. They help publishers with unique ad inventory optimize their ad stack while offering a fixed CPM rate with a 100% fill rate. Click here to sign up for Epom.

Fill rate 52

Fill rate Ad network Video Ads Ad Inventory 52

Automatad Inc.

OCTOBER 26, 2023

Pricing metrics Here are the pricing metrics you need to keep a close eye on to boost your video ad revenue: eCPM / CPM (Effective Cost Per Mille/ Cost Per Mille): It’s like your scoreboard, showing you how much you’re earning for every 1,000 ad views. The higher your CPM for video ads, the more revenue flows into your pockets.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

Monetize More

JANUARY 12, 2023

This means that the ads are less likely to be seen by users, which can lead to lower CPM (cost per thousand impressions) rates and an increase in unfilled impressions. These brand awareness campaigns mostly have fixed CPM rates with unlimited impressions. Find a 100% fill ad network that targets a global audience.

Impressions 52

Impressions CPM Brand Awareness Ad Exchange 52

Unruly

SEPTEMBER 7, 2022

Users will also see the existing fill of those available requests broken out into three metrics; Impressions, Fill Rate, and CPM, from the previous day. This gives a user an outline of the competition for this supply so they can factor this into evaluating the merits of a potential deal and act accordingly.

Fill rate 52

Fill rate Impressions CPM Fashion 52