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First, the CPM for pre-rolls is higher, so publishers can earn more money. Second, because of high demand, pre-rolls have a higher ad fillrate. This will convert into higher impression rates and, by extension, higher ad revenue. It should also have video header bidding capabilities to maximize ad fillrate and yield.
Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize their ad revenue. They have a CPM-based revenue model, but they do not reveal how much money they give to their publishers. 100% fillrate guarantee for publishers’ mobile inventory.
Comparatively, the average CPMs for private auctions (PMP) was $3.46 The four-week average CPM for the open marketplace in February rose slightly at $1.28, but the average PG CPM fell to $9.74 in January and $10 for programmatic guaranteed deals (PG) — the lowest monthly averages since June 2020 and August 2020, respectively.
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