Monetize More

JULY 8, 2022

This means publishers can maximize revenue for themselves by selling more ads in exchange for higher CPMs than any single partner could offer on its own. To maximize revenue for the publisher, ongoing auctions create competition among bidders for all in-app ad impressions. The benefits of Unified Auctions for Publishers.

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

Ad Monsters

JULY 30, 2024

This algorithm analyzes historical pricing data, current market conditions, and the value of the impression to tweak bids just enough to win ad impressions without overpaying. while still winning the spot and potentially saving the advertiser 25% on that impression. Without bid shading, they bid $10 and pay the full amount.

Header Bidding 108

Header Bidding Impressions Ad Inventory Fill rate 108

Monetize More

JANUARY 12, 2023

Reducing unfilled ad impressions is an important step in increasing ad revenue for a website. Unfilled ad impressions occur when there are no bids or ads available to fill the ad space on a website. This blog post breaks down how publishers can monetize their unfilled impressions and maximize ad revenue through it.

Impressions 52

Impressions CPM Brand Awareness Ad Exchange 52

Monetize More

MAY 30, 2023

We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Requires a large amount of monthly impressions for access. To gain access to Ad Exchange, you need to have a very large amount of monthly impressions to receive an invite.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Ad Monsters

FEBRUARY 16, 2023

A recent study showed that header bidding led to a 23% increase in fill rate and a 20% increase in average CPM. It is a real-time programmatic auction where multiple demand partners bid on a single impression. Header bidding, or pre-bid or advanced bidding, is a programmatic advertising technology.

Header Bidding 90

Header Bidding Ad Server Ad Inventory Ad Exchange 90

Clearcode

JULY 24, 2023

The software connects publishers with multiple ad exchanges, demand-side platforms, and ad networks, enabling them to sell their advertising impressions to a broader pool of potential buyers and helping them to understand audience insights deeply. SSPs provide detailed reports on key metrics such as: Impressions Clicks Revenue Fill rates.

Header Bidding 89

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 89

Brid.tv

SEPTEMBER 30, 2022

First, the CPM for pre-rolls is higher, so publishers can earn more money. Second, because of high demand, pre-rolls have a higher ad fill rate. This will convert into higher impression rates and, by extension, higher ad revenue. In other words, basically all video publishers want to advertise in this slot.

Video Ads 94

Video Ads Conversion Rate Fill rate Ad network 94

Automatad Inc.

MARCH 20, 2024

Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. CPM is still the popular pricing model used in digital advertising. No one cared if it was seen or not.

Viewability 52

Viewability CPM Impressions Fill rate 52

Automatad Inc.

MARCH 20, 2024

Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. CPM is still the popular pricing model used in digital advertising. No one cared if it was seen or not.

Viewability 52

Viewability CPM Impressions Fill rate 52

InMobi

JUNE 7, 2018

Luckily now, we serve that ad, and we have a delivered impression. Because we have an impression, we can calculate our fill rate, we can calculate our revenue, and we can calculate our eCPM. Along with those bids, we know the CPM, we know their bid prices. We attempt to serve that ad again. So they’re out.

Ad Server 52

Ad Server Fill rate CPM Impressions 52

Brid.tv

SEPTEMBER 26, 2022

Payment Model Minimum Traffic CPM, CPC, CPA 5 Million Monthly Active Users. In terms of payment options, the network supports three of the most common models — CPC (cost per click), CPM (cost per mille), and CPA (cost per acquisition). . Payment Model Minimum Traffic CPM 100,000 Monthly Active Users. Google ADX. Marketplace.

Ad network 52

Ad network CPC CPM CPA 52

Ad Monsters

DECEMBER 21, 2023

However, setting optimal CPM floors manually poses challenges, as publishers face a constant trade-off between maximizing revenue and maintaining ad fill rates. Header bidding refers to a real-time auction where multiple demand partners bid on an ad impression before it reaches the ad server.

Header Bidding 60

Header Bidding Viewability Impressions CPM 60

Brid.tv

DECEMBER 21, 2022

However, regardless of what exactly you’re looking for, there are certain factors you should keep in mind on top of the most competitive CPM. . Supported Ad Formats Payment Model Minimum Traffic Native ads Rewarded ads Interstitial ads Banner ads CPM N/A. The right network for your app will mostly depend on your specific requirements.

Ad network 75

Ad network Mobile Ads Header Bidding CPM 75

Monetize More

JUNE 22, 2022

AdMob maximizes impression value for more ad revenue. They have a CPM-based revenue model, but they do not reveal how much money they give to their publishers. CPM-based revenue sharing model with CPM rates ranging from $2 to $7 depending on whether it’s android or iOS operating system.

Ad network 52

Ad network Banner Fill rate CPM 52

Monetize More

MAY 27, 2022

PopAds is the number 1 CPM ad network for low-traffic websites. RevenueHits displays over 2 billion ads every day and offers a 100% fill rate. per thousand impressions for rich media banners. With AdCash, publishers get: High fill rates. Google AdSense benefits: CPC & CPM offers. High fill rate.

Ad network 52

Ad network Fill rate Pop-Up CPC 52

MediaFuse

NOVEMBER 14, 2016

Impressions filled. Fill rate %. Since it takes fill rate into account, this metric should be calculated manually using this formula: CPM = Revenue/(TOTAL IMPRESSIONS/1,000). Helpful tool for CPM calculation can be found here. Example “Demand Source A”: 10,000,000 impressions seen.

Header Bidding 52

Header Bidding Ad Server CPM Impressions 52

Automatad Inc.

NOVEMBER 8, 2023

You will have more control over the inventory, perform direct relationships with premium advertisers, and get high CPMs for impressions. This type of deal guarantees high CPM and is suitable for websites with very high digital footfall. It triggers the ad request of the impression and sends it to the ad exchanges through SSP.

Ad Exchange 52

Ad Exchange Fill rate Ad Server Header Bidding 52

InMobi

JULY 24, 2019

So you can see the reduction of latency is pretty, pretty powerful and when you're reducing latency you’re of course increasing impressions per DAU, which is - impressions per DAU are one of the major drivers towards revenue. Benefits of Getting More Bid Requests for Revenue, Fill Rates Second is competition.

Header Bidding 52

Header Bidding CPM Ad network Fill rate 52

Unruly

SEPTEMBER 7, 2022

Users will also see the existing fill of those available requests broken out into three metrics; Impressions, Fill Rate, and CPM, from the previous day. content-level contextual targeting, audience targeting, device type, impression type, geo, etc.), Everything seems a lot clearer.

Fill rate 52

Fill rate Impressions CPM Fashion 52

Monetize More

JANUARY 10, 2023

Drop in CPM. Advertisers and buyers lower their spending in anticipation of the change in user’s behavior and tend to bid lower on ad impressions during Q1. This directly translates to the lowering of inventory worth from their perspective, which causes the overall slump in CPM/bids.

Header Bidding 52

Header Bidding Fill rate CPM Impressions 52

Monetize More

JULY 12, 2022

The disadvantage that comes with waterfall mediation is lower eCPMs and poor fill rates. Bids in AdX are placed based on factors like CPM (cost per thousand impressions), CPC (cost per click), or CPV (cost per view). In AdMob, publishers can target their ad inventory based solely on geolocation which is quite restrictive.

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Fill rate 52

Brid.tv

FEBRUARY 9, 2023

publishers get an average CPM of 2.80 USD for display ads, while for instream video ads, in some cases, CPM can even exceed 30 USD. While instream ads are more costly considering that publishers have to produce or lease video content, they have shown greater efficiency as they receive higher CPM. For instance, U.S.

Video Ads 52

Video Ads Header Bidding Viewability Fill rate 52

Brid.tv

DECEMBER 14, 2022

There are several common payment models for mobile advertising : Cost per mille , also known as CPM , calculates the price of an ad per 1000 impressions. Marketplace allows publishers and app developers to create a stable, reliable source of income by providing high-quality ad demand with high fill rates.

Non-Profit 85

Non-Profit Video Ads Ad Inventory Fill rate 85

Brid.tv

FEBRUARY 29, 2024

While there is no certain way to predict your exact ad yield, you can still calculate a rough estimate using your average CPM and ad fill rate. However, your best bet would be to try to strike a balance between the three methods for the highest fill rates possible.

Header Bidding 52

Header Bidding Viewability Ad Inventory CPM 52

Oko

AUGUST 8, 2024

Here, the highest bidder wins the impression but only pays slightly more than the second-highest bid. This increases competition and often results in higher CPMs and improved fill rates. Dynamic Allocation AdX’s dynamic allocation feature optimizes ad impressions in real-time by evaluating bids from AdX and AdSense.

Header Bidding 52

Header Bidding Ad Exchange CPM Retargeting 52

Monetize More

MAY 20, 2023

Their network currently contains over 1 billion monthly impressions and is used by many leading publishers. Similar to AdSense, they provide a 100% fill rate and even work with direct and programmatic partners to generate better ad revenues for publishers. Click here to sign up for Epom. Click here to sign up to Velis Media.

Fill rate 52

Fill rate Ad network Video Ads Ad Inventory 52

Automatad Inc.

OCTOBER 26, 2023

Pricing metrics Here are the pricing metrics you need to keep a close eye on to boost your video ad revenue: eCPM / CPM (Effective Cost Per Mille/ Cost Per Mille): It’s like your scoreboard, showing you how much you’re earning for every 1,000 ad views. The higher your CPM for video ads, the more revenue flows into your pockets.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

Automatad Inc.

NOVEMBER 16, 2023

Moreover, billing, tracking impressions, and reporting have also been taken care of by GAM. You can also set visibility to selected or all buyers and see impression estimates in the GAM. Update CPM value frequently: Calculate the CPM value of your ad units based on the demand and fill rate.

CPM 52

CPM Viewability Ad Server Ad Space 52

Brid.tv

AUGUST 23, 2022

Some of the trackable metrics your chosen OTT advertising platform should have include fill rates, plays, impressions, CTR, and so on. The popular advertising platform PubMatic boasts over 400 billion impressions and almost 1.5 They can then use this information to tweak and optimize campaigns and generate more revenue.

Header Bidding 98

Header Bidding Advertising Ad Exchange Video Ads 98

Automatad Inc.

DECEMBER 1, 2023

Since video ads are highly efficient, their CPM value is high and has more demand. This kind of ad will cover the full screen and create a lasting impression on the audience, through which you can increase your ad viewability rate. They effectively capture viewers’ attention and leave a lasting impression.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Brid.tv

NOVEMBER 4, 2022

Then, several ad exchanges , ad networks, and SSPs place their bids for that impression simultaneously. This ensures that all parties keep their end of the deal, that the winning bid is served to the end user, and that the publisher gets the promised CPM. So when a user plays a video, the player sends an ad request. Google ADX.

Header Bidding 97

Header Bidding Ad Server Video Ads Ad Exchange 97

Monetize More

FEBRUARY 8, 2023

This maximizes the value of your ad inventory, making every impression count. Integrate with 50+ ad networks & compare the performance of your bidders Once you sign up, you’ll be able to access premium ad networks to get the most money for your ad impressions and ad space.

Header Bidding 52

Header Bidding Viewability Ad network CPM 52

Lemonads

NOVEMBER 12, 2020

Guaranteed Impressions Because of their simple mechanism, pop-unders can guarantee that almost all visitors will see your ads. Furthermore, affiliates that only show ads that are relevant to their on-page content have a higher chance of getting more impressions and improving their results across the board.

Pop-Up 52

Pop-Up Affiliates Ad network Fill rate 52

Monetize More

APRIL 13, 2023

Header Bidding History | Issues with the Programmatic Waterfall Model Traditional Waterfall Model The reason why the waterfall bidding or the daisy-chain system was replaced was the price your impression sells for barely even accounts for its real value. However, this variable is known to be a bad predictor of what an ad impression is worth.

Header Bidding 52

Header Bidding Ad Server Impressions Demand Side Platform 52

Ad Ops Hero

JANUARY 25, 2021

Using the historical bid pattern, the publishers can set the higher bidding price and increase the CPM value in their direct selling process. Managing Remnant Inventory : This is one of the biggest challenges for most of all the publishers to fill all the ad units at all the time.

Ad Exchange 52

Ad Exchange Click Through Rate Ad Inventory Fill rate 52

InMobi

AUGUST 7, 2019

Are you running shadow ads in the background and therefore that will reduce your fill rate because your viewability is going to be down? And are there any other places where the users engage consistently in the application where you could serve ads and you could increase your impressions per DAU? Are you firing pixel trackers?

Ad Ops 52

Ad Ops A/B Testing Header Bidding Fill rate 52

Automatad Inc.

FEBRUARY 1, 2024

This whole process should run under the optimal time to get better results like more impressions , clicks , and conversions with the displayed ads. Ads that take a long time to load and display after page elements will lose potential views, leading to less overall Cost Per Mille (CPM). Why Is Ad Loading Optimization Needed?

Viewability 52

Viewability Ad Server Ad network Header Bidding 52