Martech Series

NOVEMBER 18, 2022

Marketing Technology News: MarTech Interview with Dan Silver, CMO at ZineOne. Powerful CPM building. Deploying Advanced Ads from ViewLift will allow its customers to double their CPMs and fill rate with Google. The post ViewLift Deploys Advanced Ads Solutions for Customers appeared first on MarTech Series.

Fill rate 96

Fill rate CPM eCommerce Ad Space 96

Clearcode

JULY 24, 2023

SSPs provide detailed reports on key metrics such as: Impressions Clicks Revenue Fill rates. Improved fill rates as they sell more ad space. For that matter, yield optimization utilizes the following: Data analysis, Floor prices optimization mechanics, Fill rates management, First- and second-price auctions.

Header Bidding 85

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 85

Clearcode

FEBRUARY 26, 2023

Ad Insertion Ad Targeting Measurement Viewer Experience The Rise of Advertising in Video-Streaming Services Video advertising has always been seen as a premium medium as it allows brands to show engaging video ads to their target audience and allows publishers to receive a higher CPM compared to display ads.

Ad Server 52

Ad Server Video Ads Communications Fill rate 52