Monetize More

JANUARY 10, 2023

Drop in CPM. During this time, most of their advertising budgets get revised based on the conversions/ROI received during the holidays. This directly translates to the lowering of inventory worth from their perspective, which causes the overall slump in CPM/bids. Explore revenue sources by onboarding the best demand partners.

Header Bidding 52

Header Bidding Fill rate CPM Impressions 52

Monetize More

JULY 12, 2022

The disadvantage that comes with waterfall mediation is lower eCPMs and poor fill rates. Bids in AdX are placed based on factors like CPM (cost per thousand impressions), CPC (cost per click), or CPV (cost per view). In AdMob, publishers can target their ad inventory based solely on geolocation which is quite restrictive.

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Fill rate 52

Smart-Hub

NOVEMBER 6, 2023

Programmatic Advertising: Complete Comparison When it comes to Return on Investment (ROI), programmatic advertising emerges as the frontrunner, offering superior results compared to direct advertising. ROI Comparison Programmatic advertising consistently outperforms direct advertising in terms of ROI.

Advertising 64

Advertising ROI Ad Exchange Non-Profit 64

Brid.tv

FEBRUARY 29, 2024

While there is no certain way to predict your exact ad yield, you can still calculate a rough estimate using your average CPM and ad fill rate. However, your best bet would be to try to strike a balance between the three methods for the highest fill rates possible.

Header Bidding 52

Header Bidding Viewability Ad Inventory CPM 52

Automatad Inc.

DECEMBER 1, 2023

Since video ads are highly efficient, their CPM value is high and has more demand. Given their short duration and non-skippable nature, bumper ads capture viewers’ attention and increase the viewability rate and ROI. Source The masthead ad slot has a high fixed CPM price, which may vary according to the market.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Lemonads

NOVEMBER 12, 2020

If developed properly, a pop-under campaign can have higher conversion rates, CTR, and ROI than conventional formats like banners, producing numbers that are closer to push notifications. The platform is compatible with a wire transfer, Paxum, and Paypal, plus publishers can choose to sell their inventory by CPC or CPM models.

Pop-Up 52

Pop-Up Affiliates Ad network Fill rate 52

Smart-Hub

DECEMBER 18, 2023

Since real time bidding process allows precise targeting, the conversion rate and income will increase, as well as the ROI of the ads. This can help increase both the fill rate and revenue. For example, Mobupps reached a 371% ROI growth within 6 months, while the increase in profit reached 207%.

Ad Exchange 49

Ad Exchange Ad Inventory Demand Side Platform Impressions 49

Automatad Inc.

FEBRUARY 1, 2024

On the other hand, advertisers get high ROI out of their campaigns. Ads that take a long time to load and display after page elements will lose potential views, leading to less overall Cost Per Mille (CPM). Remove slower ad networks As a publisher, you would have connected with two or more ad networks to increase your fill rate.

Viewability 52

Viewability Ad Server Ad network Header Bidding 52

Brid.tv

AUGUST 31, 2022

With all of the above in mind, if you wish to get the best ROI from your OTT advertising campaigns, it’s best to look for a platform that uses SSAI for ad insertion. The former offers higher CPMs , meaning you’ll earn more revenue for each ad you play. However, OTT ads typically have between $25 and $40 CPM. How to buy OTT ads?

Advertising 52

Advertising Video Ads Ad Server Cookies 52

Lemonads

SEPTEMBER 10, 2020

Optimized Paid Acquisition : Acquire audiences at positive ROI, keep them longer on your site, and track revenue per visit. Revcontent Prices Usually, Revcontent earnings report an average RPM of $0.44 (RevContent CPM rate). Some users feel Revcontent ads are a little intrusive. Campaign & tracking setup.

Native Advertising 52

Native Advertising Advertising CPC Banner 52