Remove CPM Remove Finance Remove Impressions
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67. Ramsey McCrory – DoubleClick to MediaOcean via Right Media

Paleo AdTech

Army and later found himself at the mighty DoubleClick in 1999 at the peak of the dot-com boom as an ad sales exec “banging the phones” selling direct-response ads to finance and insurance companies. Now theoretically every advertiser could look at every impression, which improves yields for publishers.

Media 98
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How finance sites can 10X their ad revenue? [monetization tricks included]

Monetize More

As a finance site, you want to maximize your ad revenue while keeping your audience engaged and satisfied. Understanding the finance site audience The first step to making the most ad revenue as a finance site is to understand your audience. Are you targeting investors, traders, or personal finance enthusiasts?

Finance 52
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33Across Programmatic Trend Report: Investing in a Cookieless Future

Ad Monsters

The CPM does not falter. Compared to third-party cookies, there is a 78% CPM gap for cookieless assets across all advertising verticals. . For example, content-driven publishers–News, Lifestyle, Games–sold the most programmatic impressions on the 33Across Lexicon. No drastic change in purchasing.

Cookies 96
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How much ad revenue can apps generate?

Monetize More

Ad revenue = ad impressions multiplied by eCPM. The revenue from gaming ads is estimated by multiplying the number of impressions an ad receives on an ad platform by the eCPM. per impression. Structure of CPM Pricing. A CPM pricing model determines revenue. What exactly is ad revenue? Ad Unit Varieties.

CPM 52
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Ad Blocker – an Answer to a Broken Business Model? [Updated 2023]

YieldBird

The publisher has, in most cases, a free, open website where they distribute their articles, which are partly financed by the ads. If you have 30-40% ad-blocked users on your site, which nowadays is the average in Europe, with a fully functional adblocker – or unblocker – you might get 40% more impressions to sell. Contact us!

CPM 98
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Ad RPM vs Page RPM

Monetize More

Ad RPM Ad RPM or the ad revenue per one thousand impressions, is calculated by dividing your estimated revenue by ad impressions and then multiplying by 1000. Bloggers: Bloggers like Adam Enfroy and Clever Girl Finance increased their Ad RPM and Page RPM via affiliate marketing. Instead, they’re not counted at all.

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How to Harness the Power of Podcast Advertising

Basis

For podcast advertising, some of the most common KPIs include: Impressions : The number of times a podcast ad is played. Generally speaking, the average cost per mille (aka CPM, or cost per 1,000 listeners) of a 30-second podcast ad is around $18, and a 60-second ad averages $25. How Much Are Podcast Ads?