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Festive days and seasonal sales are an opportunity for eCommerce and food delivery apps particularly. Data has consistently shown that retargeted users are more engaged and more inclined to purchase. Retargeting is the answer to unlock higher revenue and increase users' lifetime value. Want to keep a healthy app user base?
As food delivery apps become a routine part of people’s daily lives, it is important for app marketers to know how to find their right audience. Food delivery services have grown immensely in the past five years, and that growth hasn't slowed down even during the pandemic. Food delivery businesses face common business challenges.
You can select the following objectives: Reach : The system will deliver your ads to get the lowest CPM and the highest number of impressions. App Installs : It will optimize your CPM while targeting users most likely to complete an app install (called “oCPM”).
Or seen an ad for a meal delivery service while reading a recipe on your favorite food blogger’s site? Think of it this way: If you were describing the digital advertising industry to an octogenarian, would it be easier to explain contextual targeting or, say, cross-device programmatic retargeting ?
Although the prices are differentiated from campaign to campaign, and depend on many factors (like CPM cost, geo, traffic type, ad format and size), in general, programmatic ads save the advertiser money. Retargeting and omnichannel delivery. Cost-efficiency. Mobile phones now account for 52.8%
Or seen an ad for a meal delivery service while reading a recipe on your favorite food blogger’s site? Think of it this way: If you were describing the digital advertising industry to an octogenarian, would it be easier to explain contextual targeting or, say, cross-device programmatic retargeting ?
McDonald’s: One of the most recognized fast-food chains in the world, McDonald’s has thousands of locations globally. KFC (Kentucky Fried Chicken): A fast-food chain known for its fried chicken, KFC has many franchise locations internationally.
Dive Deeper: Google Ad Extensions: Everything You Need to Know 2) Display Ads Display ads are advertisements that run on other websites, and are usually image ads: This is the best way to retarget an audience and persuade them to take action. Advertisers usually pay using a CPC or CPM model.
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