Monetize More

FEBRUARY 26, 2023

Two of the most commonly used metrics in the industry are CPM and eCPM , but while they may sound similar, they have distinct differences that are important to understand. In this post, we’ll explore the differences between CPM and eCPM, how to calculate each, and how they can be used to measure earnings.

CPM 98

CPM Impressions Viewability Click Through Rate 98

Martech

MARCH 15, 2022

Zero percent viewability caused by invisible ads, arbitrage, domain spoofing, site bundling, click farms, etc. SSPs are similar to their demand-side counterparts, but instead, they are designed for publishers to sell ad impressions at the highest CPM (cost-per-thousand impressions). This is in keeping with GDPR.

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

Brid.tv

AUGUST 23, 2022

Yield optimization tools can help you maximize the viewability of your ads and set price floors at just the right amount. This is such an important step in monetizing your video content that large companies often have whole teams dedicated only to optimizing ad yield. OpenX brings together a network of hundreds of SSPs and DSPs.

Header Bidding 98

Header Bidding Advertising Ad Exchange Video Ads 98

Monetize More

FEBRUARY 8, 2023

AI-powered viewability bidding : Allow bidders to buy based on the viewability of units, not just unit codes. GDPR consent strings : Pass consent strings to compliant bidders so they stay in the auction. Higher-paying advertisers are ever-willing to pay a higher CPM for your ad spots. Invites only from Google.

Header Bidding 52

Header Bidding A/B Testing Viewability Ad network 52

RevX

MAY 5, 2022

Challenges around viewability, ad fraud, and attribution make the digital ad supply chain more convoluted. Popular Posts Taking a Data-Driven and Customer-Centric Approach With Divya Bhargava CPM Bargainer for Programmatic Advertising – Behind the Scenes Top DSP Features You Should Consider Before You Start Your Programmatic Campaigns.

ROI 52

ROI Demand Side Platform A/B Testing CPM 52

Brid.tv

JUNE 26, 2023

There is no other contender with higher CPM rates than Google. Additionally, these auctions feature some of the largest and most elite SSPs globally, which is how they ensure maximum CPMs to their publishers. This video ad network also covers various services, including improved video header bidding and macros for GDPR compliance.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Adtelligent

OCTOBER 6, 2021

DMP can quickly provide such services, topped with great analytics and assistance in GDPR adherence struggles. Through auctions, publishers offer their inventory in an ad exchange with a minimum price per thousand impressions (CPM), and advertisers place their bids; the highest bid wins. Programmatic monetization strategies.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52