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What is Mobile Programmatic Advertising? Powered by machine learning algorithms, programmatic mobilead buying enables advertisers to purchase mobilead inventory automatically via a demand-side platform (DSP). In any case, the more settings are applied, the more targeted the campaign gets.
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Advertising on Facebook is similar to Google Ads. The default pricing model for ad campaigns is the CPC (cost per click) where you pay Facebook for every click on the ad. You can also run your advertisements using the CPM (cost per thousand impressions) model.
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