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Google’s Header Bidding Countermeasures Go On Trial

AdExchanger

If you’ve been waiting your whole live for nerdy ad tech jargon like “header bidding” “dynamic allocation,” “SSPs” and “unified pricing” to become part of the wider lexicon– well, now is your moment.

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Server Side Header Bidding & taking the hybrid approach?

Monetize More

Header bidding is one of the best innovations to hit the online advertising industry in the last decade. Another advertising solution that publishers are adopting is a server to server header bidding auction. This blog post is going to explain how server-side header bidding works and its primary benefits.

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A Publishers Guide to Video Header Bidding (Beginner Friendly)

Brid.tv

One of the most sophisticated pieces of ad technology we have seen appear recently is video header bidding. But what is header bidding exactly, and do you really need it in order to monetize content? Table of Contents What Is Video Header Bidding? How Does Video Header Bidding Work?

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What Is a Header Bidding Wrapper and How It Works (In Plain English)

Brid.tv

There are many steps and parties in the ad buying and selling process, and a header bidding wrapper is one of them. In today’s blog post, we tackle header bidding wrappers, the technology behind them, and how to choose the right one for your business. hide ] What Is a Header Bidding Wrapper?

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The Impact of Lazy Auctions on Header Bidding: A/B Testing Results

YieldBird

As we see potential in enhancing the performance of the ads and, therefore, the revenue, we’ve added a Lazy Auction feature to our header bidding tool Quick Wrap. To combat this issue, publishers are often asked to reduce the number of bids they send. In this case, fewer bids do not translate into fewer auctions won.

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How Can Publishers Boost Their Ad Revenue with Header Bidding?

Ad Monsters

This has only been further compounded by the emergence of ‘Header Bidding,’ which offers a more streamlined and efficient way for publishers to monetize their inventory and for advertisers to reach their desired audience. What Is Header Bidding and How Does It Work?

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In-App Header Bidding: How to make more money with it? [7 Benefits Included]

Monetize More

In this article, we’ll explore how in-app header bidding works and why you should consider using it for scaling your app monetization. What Is In-App Header Bidding? In-App Header Bidding is a kind of programmatic advertising technology integrated into an app’s SDK for monetizing app traffic.