Automatad Inc.

JANUARY 29, 2023

Share Tweet Share Necessity is the mother of invention, and ‘Header Bidding’ is one good example. So, when publishers and advertisers were losing revenue, were fed up with big players’ monopolies , and needed more efficiency, transparency, and flexibility in programmatic advertising- header bidding was born.

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InMobi

JULY 24, 2019

There are Few Drawbacks but Many Benefits of Header Bidding For App Publishers and Developers. For app publishers and developers looking to improve their ad monetization programs, there are many benefits of header bidding and only a few drawbacks. Interested in learning more about in-app header bidding?

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Monetize More

APRIL 13, 2023

Header bidding. It seems like every other week there’s a new header bidding solution on the market. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. So what are you waiting for? So what are you waiting for?

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Automatad Inc.

FEBRUARY 8, 2024

Unlocking the full potential of header bidding by crossing the complex integration and setup is a tough task for many publishers. Google Ad Manager (GAM) just got a solution for this – header bidding trafficking. In this extensive guide, we have covered everything about header bidding trafficking.

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Monetize More

MARCH 10, 2023

One such metric is RPM, or revenue per thousand impressions. RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It represents the cost the advertiser will pay for every 1,000 ad impressions served on a publisher’s website. for 104,752 ad impressions.

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Ad Monsters

JULY 30, 2024

Imagine you’re at an auction, but instead of bidding wildly, you have an algorithm whispering the optimal bid in your ear. This algorithm analyzes historical pricing data, current market conditions, and the value of the impression to tweak bids just enough to win ad impressions without overpaying.

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Automatad Inc.

NOVEMBER 9, 2023

Share Tweet Share Programmatic advertising is rooted in two vital demands: getting high prices for ad impressions and putting ads in front of the right audience. Header bidding (HB) is a proven way to quench these two demands and gives the publishers a chance to get out of walled gardens. This blog gives answers to all this.

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Brid.tv

MARCH 23, 2023

While sometimes unavoidable, a CPM drop can be quite detrimental to publisher revenue and can happen for several reasons. Your Ad Density Is Off CPM drops can happen due to the number of ad placements on a website. Your Ad Density Is Off CPM drops can happen due to the number of ad placements on a website.

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YieldBird

APRIL 27, 2023

As we see potential in enhancing the performance of the ads and, therefore, the revenue, we’ve added a Lazy Auction feature to our header bidding tool Quick Wrap. To combat this issue, publishers are often asked to reduce the number of bids they send. In this case, fewer bids do not translate into fewer auctions won.

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Monetize More

FEBRUARY 24, 2023

When comparing RPM and CPM, there are a few clear distinctions to make. RPM is a metric used to determine the total ad revenue a publisher is set to earn for 1000 ad impressions. CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions.

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Brid.tv

APRIL 3, 2023

Luckily, with Brid.TV’s dynamic Prebid price floor optimizer, getting higher RPMs for your impressions is only a couple of clicks away. A price floor, sometimes also referred to as a floor price , is the lowest CPM for which an ad can be served. CPM, only those advertisers who are willing to pay $2.00

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Automatad Inc.

DECEMBER 6, 2023

In that sense, recently, AdSense announced two important updates: a change in the revenue share structure and its transition from CPC to CPM model. But before going into the details of why it changed CPC to CPM and whether it is any good for publishers, let us see what both terms are: What is CPC? What is CPM?

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Automatad Inc.

DECEMBER 6, 2023

In that sense, recently, AdSense announced two important updates: a change in the revenue share structure and its transition from CPC to CPM model. But before going into the details of why it changed CPC to CPM and whether it is any good for publishers, let us see what both terms are: What is CPC? What is CPM?

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Monetize More

MARCH 10, 2023

One such metric is RPM, or revenue per thousand impressions. RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It represents the cost the advertiser will pay for every 1,000 ad impressions served on a publisher’s website. for 104,752 ad impressions.

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Brid.tv

DECEMBER 21, 2022

What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. Header Bidding Support. Header bidding is by far the most efficient method of trading ad space. Google AdMob 2.

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Ad Monsters

DECEMBER 21, 2023

Flooring, the practice of setting a minimum price for ad inventory, empowers publishers to control pricing while participating in real-time bidding. Publishers using GAM leverage Unified Pricing Rules (UPRs) to ensure bids meet their minimum price requirements. How Can Publishers Boost Their Ad Revenue with Header Bidding?

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MNTN

FEBRUARY 12, 2025

Improved ROI Through Smarter Ad Spend By focusing the budget on high-value audiences and data-driven insights, programmatic advertising eliminates inefficient ad placements and reduces wasted impressions. This results in higher conversion rates and a stronger return on investment for B2B marketers.

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Monetize More

MAY 19, 2023

However, a lot of networks and exchanges (including Google ) use second price auctions to determine the winning price for each impression. Consider the example below: Bid A = $2.30 Bid B = $1.20 75 Winning Bid ( Bidder A ) will only pay $1.21 , which is one cent higher than Bidder B’s bid. There is a catch though.

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MediaFuse

NOVEMBER 14, 2016

Impressions filled. Response Time (header bidding only). Since it takes fill rate into account, this metric should be calculated manually using this formula: CPM = Revenue/(TOTAL IMPRESSIONS/1,000). Helpful tool for CPM calculation can be found here. Example “Demand Source A”: 10,000,000 impressions seen.

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Brid.tv

APRIL 13, 2023

Introduced by Google in 2018, Google Open Bidding is a programmatic advertising solution seen as an alternative to header bidding. With an easy setup and little to no latency issues, this might be an ideal bidding system for publishers. Table of Contents [ hide ] What Is Google Open Bidding?

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Monetize More

OCTOBER 25, 2022

If Google detects that your site is displaying ads to bots or other invalid traffic (IVT), it will deduct the amount of revenue that was generated from those impressions from your AdSense account balance. The deduction amount goes back to advertisers as spam clicks and invalid impressions compensation.

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Brid.tv

AUGUST 23, 2022

Some of the trackable metrics your chosen OTT advertising platform should have include fill rates, plays, impressions, CTR, and so on. They also allow you to optimize your content and ads for mobile and other devices, strike direct deals with advertisers for premium ad inventory, and use header bidding to sell the rest.

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InMobi

JUNE 18, 2019

Many app publishers today struggle to improve the average eCPMs (effective cost per thousand impressions) and ad fill rates they receive from the ads served to their users. Now that header bidding-like platforms are becoming available in the mobile app space, the technology is poised to help app developers and publishers see similar benefits.

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Automatad Inc.

JANUARY 26, 2023

Share Tweet Share RPM, CPM, or CTR – you love and hate these metrics simultaneously, don’t you? Page RPM stands for page revenue per mille (Mille is Latin for thousand) and measures the revenue generated by a website or mobile app per thousand views or impressions. What Is Page RPM? And that’s the whole point.

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Monetize More

FEBRUARY 8, 2023

Without addon options of advanced ad tech services and premium header bidding custom options, you are missing out on a major piece of the ad revenue pie. You’re likely to miss out on the best bids for your ad slots if your site is running slow or poorly-coded ad technology. Invites only from Google.

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InMobi

SEPTEMBER 19, 2018

Technologies like in-app header bidding and real-time bidding are involved, sure, but many app publishers often have questions about the specifics. In particular, one question we often here a lot concerns the price of in-app ads and how pricing within in-app bidding really works. The first way is a stated CPM.

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Brid.tv

FEBRUARY 29, 2024

While there is no certain way to predict your exact ad yield, you can still calculate a rough estimate using your average CPM and ad fill rate. The three most common programmatic methods are real-time bidding (RTB) , Programmatic Direct, and Private Marketplace (PMP).

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Monetize More

FEBRUARY 8, 2023

Header Bidding Solution trusted by Thousands Header Bidding , aka prebid, is the programmatic technology publishers use to get the most out of their premium inventory and ensure that the highest-paying bid is served. Pubguru Header Bidding massively increases ad demand available for the publisher’s site.

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Monetize More

JANUARY 10, 2023

Drop in CPM. Advertisers and buyers lower their spending in anticipation of the change in user’s behavior and tend to bid lower on ad impressions during Q1. This directly translates to the lowering of inventory worth from their perspective, which causes the overall slump in CPM/bids.

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Monetize More

OCTOBER 13, 2022

Consider the following scenarios to understand how this affects profitability: 1- Conventional Header Bidding Price Floors. The price floor set in Google Ad Manager is not visible to all SSPs connected in Header Bidding, so publishers selling ads in Header Bidding may receive a bid of $2.5

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Oko

AUGUST 8, 2024

Here, the highest bidder wins the impression but only pays slightly more than the second-highest bid. This model encourages advertisers to bid their true value (instead of trying to guess what competitors are bidding and accidentally overpaying), fostering a competitive environment.

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Brid.tv

FEBRUARY 9, 2023

publishers get an average CPM of 2.80 USD for display ads, while for instream video ads, in some cases, CPM can even exceed 30 USD. While instream ads are more costly considering that publishers have to produce or lease video content, they have shown greater efficiency as they receive higher CPM. For instance, U.S.

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Brid.tv

SEPTEMBER 30, 2022

First, the CPM for pre-rolls is higher, so publishers can earn more money. This will convert into higher impression rates and, by extension, higher ad revenue. Keep in mind, however, that most browsers only allow autoplay if the video has been muted, so you might miss out on some high-CPM ads that rely on audio.

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Adtelligent

OCTOBER 6, 2021

With its optimization algorithms and consistent delivery of the highest CPMs (cost per 1000 impressions), programmatic attracts many websites to automate ad sales and maximize ad revenue. Ad networks are also used similarly, but it serves as a mediator that offers advertisers previously unsold impressions from different sources.

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Automatad Inc.

MARCH 20, 2024

Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. CPM is still the popular pricing model used in digital advertising. Use server-side header bidding.

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Automatad Inc.

MARCH 20, 2024

Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. CPM is still the popular pricing model used in digital advertising. Use server-side header bidding.

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Brid.tv

SEPTEMBER 26, 2022

Payment Model Minimum Traffic CPM, CPC, CPA 5 Million Monthly Active Users. In terms of payment options, the network supports three of the most common models — CPC (cost per click), CPM (cost per mille), and CPA (cost per acquisition). . Payment Model Minimum Traffic CPM 100,000 Monthly Active Users. Google ADX. Marketplace.

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