Monetize More

APRIL 13, 2023

Header bidding. It seems like every other week there’s a new header bidding solution on the market. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. So what are you waiting for? So what are you waiting for?

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Ad Monsters

JULY 30, 2024

Imagine you’re at an auction, but instead of bidding wildly, you have an algorithm whispering the optimal bid in your ear. This algorithm analyzes historical pricing data, current market conditions, and the value of the impression to tweak bids just enough to win ad impressions without overpaying.

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Monetize More

FEBRUARY 24, 2023

When comparing RPM and CPM, there are a few clear distinctions to make. CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions. CPM CPM or Cost Per Mille is the cost for every 1000 impressions that advertisers interested in your inventory are willing to pay. CPM ads differ from CPC ads.

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Brid.tv

DECEMBER 21, 2022

What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. Header Bidding Support. Header bidding is by far the most efficient method of trading ad space. Google AdMob 2.

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Mobile Ads Ad network Header Bidding CPM 75

Martech Series

JUNE 10, 2022

Marketing Technology News: ActiveCampaign Launches No-Code Data Model Solution for Businesses to Unify and Take Action on Their…. The company’s proprietary header bidding technology reduces latency while delivering greater ad yield.

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Clearcode

JULY 24, 2023

Critical features in an SSP are yield optimization, integrations with demand sources, ad quality controls, header bidding, analytics and reporting, budgeting, frequency capping, and inventory and campaign management. The benefits of the header bidding in SSPs include: Increased revenue as they can pick the best bid.

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Ad Monsters

DECEMBER 21, 2023

Marketers faced significant updates affecting link tracking, reducing the ability to track user behaviors through shared URLs in messages, email, and Safari Private Mode. OCPA’s data minimization rules could pose challenges, particularly for marketers aiming to match customer IDs for CTV outreach.

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Header Bidding Viewability Impressions CPM 65

Digiday

NOVEMBER 17, 2022

Advertisers also benefit as real-time bidding levels the playing field for marketers. Header bidding has worked incredibly well in display, bringing significant uplift and CPM on the display web ecosystem,” Antier said. “We We thought, why don’t we bring that to the fastest-growing medium in the space?

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MediaFuse

NOVEMBER 14, 2016

Response Time (header bidding only). Since it takes fill rate into account, this metric should be calculated manually using this formula: CPM = Revenue/(TOTAL IMPRESSIONS/1,000). Helpful tool for CPM calculation can be found here. Ad server CPM/Rate. Header bidding is a technology to avoid pass backs entirely.

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Brid.tv

AUGUST 23, 2022

You can also track the performance of these ads and optimize them to get the highest CPMs. With so many good options on the market, it can be difficult to make the final decision. The platform offers the highest CPMs and only trades in the most premium inventory. But how do you choose an OTT advertising platform? Google ADX.

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MNTN

FEBRUARY 12, 2025

This guide covers key strategies, targeting tactics, and best practices to help marketers maximize their B2B programmatic campaigns in 2025. By leveraging AI, real-time bidding, and audience targeting, brands can optimize ad placements across CTV, display, mobile, and other digital channels for maximum efficiency and ROI.

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InMobi

JUNE 18, 2019

To improve revenue and fill rates, follow these five steps: 1) Implement an In-App Header Bidding Solution Header bidding solutions have helped to boost both fill rates and ad revenue on the desktop/browser side when they were first introduced a few years ago. But that’s just one side of the coin when it comes to banners.

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Brid.tv

FEBRUARY 29, 2024

While there is no certain way to predict your exact ad yield, you can still calculate a rough estimate using your average CPM and ad fill rate. That’s why many publishers choose to go with a fractional marketer or fully outsource yield optimization solutions by employing ad monetization platforms.

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Monetize More

FEBRUARY 8, 2023

Every programmatic ad management partner butters you up with marketing gimmicks stating you can make more ad revenue with us. However, open-market ad spending should be one of the pieces to your website’s ad monetization pie. Our one-line ad code for the header-bidding implementation is here to the rescue!

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Automatad Inc.

OCTOBER 27, 2023

92% of the marketers say they got high ROI using video marketing. Despite the high CPM that video ads possess, the RPM of a single page will be low due to the restricted demand for video inventory. Along with placing video ads, you need to optimize certain factors of ads to get high CPM, CTR, and CPAs for video ad slots.

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OpenX

MARCH 30, 2020

Header bidding has been standard practice in the industry for the better part of the last five years, yet publishers are still facing challenges when it comes to optimizing the technology to work best for them. For more information, please email your OpenX account manager directly or reach out to us at marketing@openx.com.

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Brid.tv

SEPTEMBER 26, 2022

Now, it’s time to comb through some of the biggest market players and choose the platform that fits all your needs. Payment Model Minimum Traffic CPM, CPC, CPA 5 Million Monthly Active Users. Payment Model Minimum Traffic CPM 100,000 Monthly Active Users. Payment Model Minimum Traffic CPM N/A. Google ADX.

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Ad network CPC CPM CPA 52

InMobi

SEPTEMBER 19, 2018

Technologies like in-app header bidding and real-time bidding are involved, sure, but many app publishers often have questions about the specifics. In particular, one question we often here a lot concerns the price of in-app ads and how pricing within in-app bidding really works. The first way is a stated CPM.

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Monetize More

MAY 30, 2023

PubMatic Offers a digital ad platform for app developers and publishers, including the OpenWrap SDK for header bidding in mobile in-app ads. In-App Ads are the hottest form of app advertising on the market right now with an app install ad revenue of more than $7 billion. It is best to choose one that offers various ad formats.

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Ad network Mobile Ads Ad Exchange Fill rate 97

Monetize More

OCTOBER 13, 2022

Consider the following scenarios to understand how this affects profitability: 1- Conventional Header Bidding Price Floors. The price floor set in Google Ad Manager is not visible to all SSPs connected in Header Bidding, so publishers selling ads in Header Bidding may receive a bid of $2.5

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Automatad Inc.

JANUARY 26, 2023

Share Tweet Share RPM, CPM, or CTR – you love and hate these metrics simultaneously, don’t you? Especially mid-market publishers find it almost impossible to increase page RPM consistently. You can partner with multiple ad networks , run header bidding, and implement ad refresh without issues.

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Header Bidding CPC Click Through Rate Impressions 52

Adtelligent

OCTOBER 6, 2021

Combining this with the need for brands and online entrepreneurs to adjust to the changing digital landscape, we can comprehend why the programmatic advertising market has grown by 24.9% Open Auction or Real-time Bidding (RTB) is a way of media buying/selling ad impressions that can be bid in real-time. to reach $14.2

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YieldBird

JANUARY 12, 2022

Or are they simply repeating the well-trodden statements of their marketing teams? IS it a higher click-through rate or perhaps a higher CPM? Collect insights on the efficiency of your Header Bidding, pricing strategy, and other aspects of the Programmatic ecosystem. But can these vendors truly deliver such promises?

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A/B Testing Header Bidding Click Through Rate CPM 52

Automatad Inc.

OCTOBER 26, 2023

Implement video header bidding Video header bidding is a smart way for website owners to boost their ad earnings. In server-side bidding, the auction happens in the ad server, while client-side bidding takes place inside the user’s browser. Is header bidding suitable for all websites?

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Automatad Inc.

NOVEMBER 20, 2023

Preferred deals, or programmatic not-guaranteed, are programmatic direct deals where publishers sell premium inventory to the preferred advertiser at a pre-determined fixed CPM after the negotiation process. You set a fixed CPM for inventory, which the advertiser is ready to pay for the first look. What Is Preferred Deal?

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CPM Header Bidding Ad Space Impressions 52

Brid.tv

NOVEMBER 1, 2022

With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. There are many major industry players on the market, and each comes with its own set of features and tools. The demand-side platform uses data collected from advertisers to find the best matches for their requirements and places bids.

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Automatad Inc.

MARCH 20, 2024

CPM is still the popular pricing model used in digital advertising. Suggested reading: vCPM vs CPM: The Critical Factor Publishers Have to Know Why Should You Care about vCPM? Why Is the vCPM Pricing Model Better than the CPM Model? CPM and vCPM coexist in today’s programmatic advertising. Use server-side header bidding.

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Viewability CPM Impressions Fill rate 52

Automatad Inc.

MARCH 20, 2024

CPM is still the popular pricing model used in digital advertising. Suggested reading: vCPM vs CPM: The Critical Factor Publishers Have to Know Why Should You Care about vCPM? Why is the vCPM pricing model better than the CPM model? CPM and vCPM coexist in today’s programmatic advertising. Use server-side header bidding.

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Viewability CPM Impressions Fill rate 52

Brid.tv

JUNE 26, 2023

There is no other contender with higher CPM rates than Google. Google’s ad server works programmatically and through real-time bidding auctions, giving publishers plenty of flexibility. Additionally, these auctions feature some of the largest and most elite SSPs globally, which is how they ensure maximum CPMs to their publishers.

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Monetize More

AUGUST 2, 2022

The network sells this space to marketers and internet advertisers. The buying can occur manually or through programmatic media buying via real-time bidding. Here are four of the most common pricing models used by mobile marketers. The CPM pricing model calculates the cost of an ad as a multiple of each 1000 views.

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Ad network Mobile Ads Banner Non-Profit 52

Automatad Inc.

NOVEMBER 23, 2023

Understanding the dynamics between supply-side platforms (SSP) and Demand-Side Platforms (DSP) is like decoding the language of online marketing. Yield optimization: SSPs aim to maximize the revenue generated from each ad impression by dynamically adjusting pricing in response to market demand.

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Brid.tv

AUGUST 29, 2022

Yield optimization tools can include audience targeting, frequency capping, adjusting CPM floors, and more. Google ADX is the biggest ad exchange on the market right now, with the top-tier premium inventory at some of the highest CPMs. Yield optimization is, then, the process of adjusting said advertisement to maximize income.

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Clearcode

APRIL 26, 2022

Hello everyone, my name is Michael and I’m Head of Marketing at Clearcode. For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. Introduction.

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PubMatic

JUNE 20, 2023

Market maturity is one contributor, and all attendees had plans to significantly grow their user bases, but ad formats are also a key factor. We have seen programmatic buyers running programmatic guaranteed (PG) or private marketplace (PMP) deals who are willing to pay the same or a higher CPM than the CPMs secured via direct sales.

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Automatad Inc.

NOVEMBER 8, 2023

Advertisers could be brands, service providers, and performance marketers. This type of deal guarantees high CPM and is suitable for websites with very high digital footfall. You can add more than one into your stack to get the highest possible CPM and fill rate consistently. Having one ad exchange will not broaden your demand.

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Monetize More

NOVEMBER 24, 2022

mobile interstitial ad sizes) have been proven to be better at capturing the user’s attention and paying the best CPM rates, but publishers should be careful with intrusive ad formats in 2022 on both mobile and desktop versions of their sites. They usually pay the best CPMs which you can compete against Header Bidding to push performance up.

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Mobile Ads Banner Viewability CPM 59

Brid.tv

JUNE 14, 2023

This type of ad exchange guarantees stable CPM to publishers. See Related Article: CPM Drop — Potential Causes and Solutions How Does an Ad Exchange Work? OpenX offers header bidding capabilities, advanced targeting (including behavioral targeting ), multiple ad formats, and a wide range of advertisers.

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