Automatad Inc.

FEBRUARY 22, 2024

Share Tweet Share Are you facing increased page loading time with your header bidding setup? Implementing header bidding has several benefits for publishers, but it also has its own set of drawbacks. What Is Header Bidding Script? Configuring the header bidding code is a highly complex process.

Header Bidding 52

Header Bidding Viewability Ad Server CPM 52

Monetize More

MARCH 10, 2023

By tracking key metrics such as click-through rates, viewability, and engagement rates, publishers can identify underperforming areas of their ad inventory and take corrective action. By implementing header bidding, publishers can increase their RPMs and generate more revenue from their ad inventory.

Header Bidding 98

Header Bidding CPM Ad Inventory Click Through Rate 98

Automatad Inc.

MARCH 20, 2024

Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. It will help you understand why you should care about it, provide a reality check on the metric’s reliability in the upcoming years, and explain how to improve ad viewability and its benefits. But now it matters.

Viewability 52

Viewability CPM Impressions Fill rate 52

Automatad Inc.

MARCH 20, 2024

Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. It will help you understand why you should care about it, provide a reality check on the metric’s reliability in the upcoming years, and explain how to improve ad viewability and its benefits. But now it matters.

Viewability 52

Viewability CPM Impressions Fill rate 52

Monetize More

FEBRUARY 24, 2023

When comparing RPM and CPM, there are a few clear distinctions to make. CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions. CPM CPM or Cost Per Mille is the cost for every 1000 impressions that advertisers interested in your inventory are willing to pay. CPM ads differ from CPC ads.

CPM 52

CPM Fill rate Impressions CPC 52

Ad Monsters

DECEMBER 21, 2023

Flooring, the practice of setting a minimum price for ad inventory, empowers publishers to control pricing while participating in real-time bidding. Publishers using GAM leverage Unified Pricing Rules (UPRs) to ensure bids meet their minimum price requirements. How Can Publishers Boost Their Ad Revenue with Header Bidding?

Header Bidding 65

Header Bidding Viewability Impressions CPM 65

Monetize More

MARCH 10, 2023

By tracking key metrics such as click-through rates, viewability, and engagement rates, publishers can identify underperforming areas of their ad inventory and take corrective action. By implementing header bidding, publishers can increase their RPMs and generate more revenue from their ad inventory.

Header Bidding 73

Header Bidding CPM Ad Inventory Click Through Rate 73

Brid.tv

FEBRUARY 29, 2024

While there is no certain way to predict your exact ad yield, you can still calculate a rough estimate using your average CPM and ad fill rate. Adhere to Google’s Better Ads Standards Considering that most online advertising goes through Google ADX nowadays and that Google offers premium CPM, you’d be remiss not to use it.

Header Bidding 52

Header Bidding Viewability Ad Inventory CPM 52

Monetize More

MAY 19, 2023

While this would mean an increase of CPM/revenue in the auction where the winning bid is above the price floor and the second winning bid is below it, price floors also serve as a barrier. Every single bid that cannot reach the price floor, even if it was the highest, would be ignored. There is a catch though.

Ad Exchange 98

Ad Exchange CPM Impressions Header Bidding 98

Brid.tv

FEBRUARY 9, 2023

publishers get an average CPM of 2.80 USD for display ads, while for instream video ads, in some cases, CPM can even exceed 30 USD. While instream ads are more costly considering that publishers have to produce or lease video content, they have shown greater efficiency as they receive higher CPM. For instance, U.S.

Video Ads 52

Video Ads Header Bidding Viewability Fill rate 52

Monetize More

FEBRUARY 8, 2023

Header Bidding Solution trusted by Thousands Header Bidding , aka prebid, is the programmatic technology publishers use to get the most out of their premium inventory and ensure that the highest-paying bid is served. Pubguru Header Bidding massively increases ad demand available for the publisher’s site.

Header Bidding 52

Header Bidding Viewability Ad network CPM 52

Monetize More

FEBRUARY 8, 2023

Without addon options of advanced ad tech services and premium header bidding custom options, you are missing out on a major piece of the ad revenue pie. You’re likely to miss out on the best bids for your ad slots if your site is running slow or poorly-coded ad technology. Better user experience is the main priority!

Header Bidding 52

Header Bidding A/B Testing Viewability Ad network 52

Brid.tv

AUGUST 23, 2022

Yield optimization tools can help you maximize the viewability of your ads and set price floors at just the right amount. They also allow you to optimize your content and ads for mobile and other devices, strike direct deals with advertisers for premium ad inventory, and use header bidding to sell the rest. SpringServe.

Header Bidding 98

Header Bidding Advertising Ad Exchange Video Ads 98

Automatad Inc.

OCTOBER 27, 2023

Despite the high CPM that video ads possess, the RPM of a single page will be low due to the restricted demand for video inventory. Along with placing video ads, you need to optimize certain factors of ads to get high CPM, CTR, and CPAs for video ad slots. You can drive better user engagement, traffic, and CPM.

Header Bidding 52

Header Bidding Video Ads Fill rate CPM 52

Automatad Inc.

JANUARY 26, 2023

Share Tweet Share RPM, CPM, or CTR – you love and hate these metrics simultaneously, don’t you? Ensuring you are placing the ads in the right place increases your viewability, CTR, and CPC. You will also need to take care of ad viewability. As a publisher, you should keep CTR and CPC as high as possible.

Header Bidding 52

Header Bidding CPC Click Through Rate Impressions 52

Brid.tv

SEPTEMBER 30, 2022

First, the CPM for pre-rolls is higher, so publishers can earn more money. Keep in mind, however, that most browsers only allow autoplay if the video has been muted, so you might miss out on some high-CPM ads that rely on audio. Maximize Viewability With a Floating Video Player. How Many Pre-Roll Ads Can You Queue Consecutively?

Video Ads 94

Video Ads Conversion Rate Fill rate Ad network 94

Automatad Inc.

OCTOBER 26, 2023

Implement video header bidding Video header bidding is a smart way for website owners to boost their ad earnings. In server-side bidding, the auction happens in the ad server, while client-side bidding takes place inside the user’s browser. Is header bidding suitable for all websites?

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

Monetize More

OCTOBER 13, 2022

Let’s say, your video ads have over a 75% viewability rate, our dynamic floor algorithm adjusts the price floors based on user browsing history, cookies, etc. Consider the following scenarios to understand how this affects profitability: 1- Conventional Header Bidding Price Floors. The winning bid is then sent to Google.

Header Bidding 52

Header Bidding Ad Inventory Impressions Cookies 52

YieldBird

JANUARY 12, 2022

Each vendor swears that their product is the one that will provide the highest uplifts, increase the viewability of ad units; and, of course, their same product will do all this without compromising on user experience. IS it a higher click-through rate or perhaps a higher CPM? Adopting new technologies can be tricky. Define success.

A/B Testing 52

A/B Testing Header Bidding Click Through Rate CPM 52

PubMatic

MARCH 20, 2023

installs and clicks—so, ultimately, brand buyers aren’t able to win bids effectively. Brand advertisers’ goals are to show an ad for branding and awareness (on a CPM basis). Instead, they should add a new strategy to help capture brand spend within an exclusive environment – allowing only brand buyers to bid for placements.

CPC 69

CPC CPM Viewability Advertising 69

Adtelligent

OCTOBER 6, 2021

Open Auction or Real-time Bidding (RTB) is a way of media buying/selling ad impressions that can be bid in real-time. Through auctions, publishers offer their inventory in an ad exchange with a minimum price per thousand impressions (CPM), and advertisers place their bids; the highest bid wins. Preferred deal.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. Decent viewability. 36×280 & 320×480 will be the rising stars.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Automatad Inc.

FEBRUARY 1, 2024

It covers strategies with engineering nuances that positively reflect on ad viewability and yield. Revenue loss with slower ads: Slower ads do have a lot of impact on ad viewability and revenue. Ads that take a long time to load and display after page elements will lose potential views, leading to less overall Cost Per Mille (CPM).

Viewability 52

Viewability Ad Server Ad network Header Bidding 52

Brid.tv

JUNE 26, 2023

There is no other contender with higher CPM rates than Google. Google’s ad server works programmatically and through real-time bidding auctions, giving publishers plenty of flexibility. Additionally, these auctions feature some of the largest and most elite SSPs globally, which is how they ensure maximum CPMs to their publishers.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

InMobi

AUGUST 7, 2019

Are you running shadow ads in the background and therefore that will reduce your fill rate because your viewability is going to be down? Are you talking to them about CPM floors, tiers, all that good stuff? A Q&A with Chas Drawbacks and Benefits of Header Bidding for Apps Are you firing events at the right place?

Ad Ops 52

Ad Ops A/B Testing Header Bidding Fill rate 52

Automatad Inc.

NOVEMBER 23, 2023

Monetization strategies: SSPs also support diverse monetization strategies, including programmatic advertising, header bidding, preferred deals, open auctions, and private marketplaces. With header bidding, you, as a publisher, can reduce latency and increase competition, leading to improved ad rates and revenue.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Automatad Inc.

NOVEMBER 22, 2023

Reduced viewability: Refreshing ads when users aren’t looking at the page can drop ad viewability. Make Way for In-View Ad Refresh In-view ad refresh is a technique used by publishers to optimize the display of ads by refreshing them only when they are in the user’s viewable area on a webpage.

Viewability 40

Viewability Impressions Header Bidding Ad Inventory 40

Brid.tv

JUNE 14, 2023

This type of ad exchange guarantees stable CPM to publishers. See Related Article: CPM Drop — Potential Causes and Solutions How Does an Ad Exchange Work? Monetize with outstream ad units for maximum ad viewability. Publishers sell ad inventory at a negotiated fixed price to preferred advertisers.

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Non-Profit 52

Brid.tv

OCTOBER 15, 2024

Cross-channel compatibility Video ads are just as viewable and engaging (if not more!) High viewability Since these ads interrupt the video stream and are served in the player that the viewer is already looking at, they have high ad viewability. Among them, the instream format tends to generate the most revenue.

Video Ads 40

Video Ads Pop-Up Non-Profit Viewability 40

Brid.tv

JUNE 14, 2023

This type of ad exchange guarantees stable CPM to publishers. See Related Article: CPM Drop — Potential Causes and Solutions How Does an Ad Exchange Work? Monetize with outstream ad units for maximum ad viewability. Publishers sell ad inventory at a negotiated fixed price to preferred advertisers.

Ad Exchange 40

Ad Exchange Ad Inventory Ad network Non-Profit 40

Smart-Hub

JANUARY 23, 2023

The main features: targeting specific sites, keywords on pages, devices, geography, browsers, the use of audience segments, remarketing, and the ability to automatically optimize for a given KPI (CPM, CPC, CPV, CPA). Monetizing traffic with CPM Programmatic advertising typically operates on a pay-per-thousand-view model.

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

Monetize More

MAY 30, 2023

PubMatic Offers a digital ad platform for app developers and publishers, including the OpenWrap SDK for header bidding in mobile in-app ads. Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. Find out more about TripleLift here.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Automatad Inc.

NOVEMBER 20, 2023

Preferred deals, or programmatic not-guaranteed, are programmatic direct deals where publishers sell premium inventory to the preferred advertiser at a pre-determined fixed CPM after the negotiation process. You set a fixed CPM for inventory, which the advertiser is ready to pay for the first look. How Does Preferred Deal Work?

CPM 52

CPM Header Bidding Ad Space Impressions 52

Digiday

JUNE 8, 2022

Panorama ID results vs cookies include: 9.43X lift in CTR / 107% more viewable impressions 3X cheaper than cookies / 2X scaled delivery 8X CPM for publisher, lift in overall yield / 2X previously unaddressable inventory 31% impression lift in all browsers / 2.5X more efficient delivery than cookies. How does it work? About Prebid.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Monetize More

MAY 19, 2022

What’s the 411 on viewable cost-per-thousand impressions (vCPM)? vCPM also known as viewable CPM is the abbreviation for cost per thousand viewable impressions. What counts as a Viewable Impression? Viewable CPM: why do you need to pay attention to this metric? vCPM vs CPM.

Viewability 52

Viewability CPM Impressions Header Bidding 52

YieldBird

JANUARY 31, 2025

– I think the market will try to find effective ways to lower the overall take rate – more direct integrations by large advertisers through header bidding integrations. – The programmatic market for publishers has been dynamically developing thanks to: Header Bidding 2.0 Adnuntius, TTD Open Path, etc.)

Header Bidding 52

Header Bidding Cookies Fill rate Video Ads 52