CPM and Healthcare - AdTech Trends

Lasso’s Header Bidding Solution Is Ready to Empower Healthcare Publishers

Martech Series

JULY 5, 2022

Healthcare marketing leader Lasso launches a new Prebid.js Lasso announced the launch of their Publisher Suite in May of this year, continuing their mission to become the world’s first, true end-to-end operating system for healthcare marketing and analytics.

Header Bidding

Header Bidding Healthcare CPM Audience

IAS Integrates Good-Loop’s Green Media Technology to Offer Carbon Emissions Measurement for Digital Advertisers

Martech Series

SEPTEMBER 20, 2022

According to Good-Loop’s online carbon calculator, a sample ad campaign that costs $115,000 (£100,000) and delivers 20 million impressions (at a CPM of $6 ) emits around 5.4 ” OMG is the global media agency, responsible for media planning and buying across Sanofi’s consumer healthcare brands.

Healthcare

Healthcare Media Advertising CPM

Online Media vs. Traditional Media — Which Is Superior?

Brid.tv

APRIL 11, 2024

This applies across all industries, such as healthcare, where HCP online engagement is vital in delivering valuable information and resources to healthcare professionals (HCPs). Online Media vs. Traditional Media To showcase how online media surpasses traditional, we decided to compare them based on the following characteristics.

Media

Media Healthcare Audience CPM

RTX Platform: Reviewing One of the Top Ad Networks for Affiliates of All Levels

Lemonads

DECEMBER 23, 2020

RTX focuses on mainstream traffic and the verticals that tend to produce the best results include app installs, gaming, entertainment, dating, fashion, automotive, Nutra, healthcare, sports, leisure, travel, and retail, just to name a few. Cost Per Mille (CPM) CPM is another staple in the world of affiliate marketing.

Affiliates

Affiliates Ad network CPC CPM

AdsCompass Review: Is This Network the Best Fit for Your Next Campaign?

Lemonads

FEBRUARY 9, 2021

These include, but are not limited to: Insurance Home services Auto Travel Gaming Software and mobile apps Entertainment Finance Healthcare Dating Privacy and Security Modern consumers only like to visit platforms and interact with ads that respect GDPR laws as well as other privacy guidelines.

Ad network

Ad network Affiliates CPM Pop-Up

Programmatic Advertising 101: Campaign Targeting Tactics

Basis

JULY 24, 2023

Typically, these deals come at a higher CPM and ensure that the best ad placements on a website go to the highest bidder. These content targeting segments can be topics as broad as sports, news, or entertainment, or as specific as baseball, healthcare news, or award shows.

Advertising

Advertising Retargeting Fashion Audience

The WIR: Google and NBCU Compete to Build Netflix Ads, Magnite Partners with LG for ACR Data, and Paramount+ Launches in the UK

VideoWeek

JUNE 24, 2022

At launch, the ad tech accelerator’s test cases include creating an automated CPM tracking and auditing tool across three European markets, and testing a custom algorithm for a brand in their own contracted DSP. US Federal Privacy Law Clears its First Hurdle.

Ad Tech

Ad Tech Agency Media Audience

How brands like Panera, KFC, and Pepsi are leveraging mobile ads to attract high-quality customers (and why you should, too!).

Ad Beat

JANUARY 1, 2020

Mobile ads are more cost-effective: Opera Software found that the average cost for mobile ads for an iPhone, which has the highest average cost per thousand impressions (CPM), is still less than the CPM for web ads on a desktop. Source: Mashable.

Mobile Ads

Mobile Ads Click Through Rate CPM Real Estate

Best Programmatic Advertising Agency: Top 6 Choices for 2022

Single Grain

JUNE 30, 2022

billion healthcare brand and took their lead generation activity to the next level, resulting in a 350% return on investment. Programmatic ads are generally traded on a Cost Per Mille (CPM) basis, which means how much it costs to have an ad appear 1,000 times. Programmatic CPM ranges from $0.5 to $2 on average.

Agency

Agency Advertising Retargeting Conversion

11 Mobile Advertising Types to Improve Your ROAS

Single Grain

AUGUST 7, 2023

But users can advertise on any app – including news, shopping, entertainment, fitness, education, banking, healthcare, games, messaging, and more. Even though the average CPM (cost per thousand) on paid social media for Q4 2022 was $6.67, in-app ads generate a CTR of 0.56% globally.

Advertising

Advertising Mobile Ads Banner Video Ads

The WIR: Magna Forecasts Strong Growth in CTV Revenues, Sky Launches a Plug-In Version of Sky Glass, and Agencies Report Drop in Programmatic In-Housing

VideoWeek

OCTOBER 1, 2022

The $65 CPM price tag, $20 million minimum spend (previously misreported as a spend cap) and lack of live sport content have left media buyers “unimpressed.”. Healthcare brand Sanofi and Omnicom Media Group have announced they are testing IAS Signal, a platform which tracks carbon emissions from ad campaigns developed by IAS and Good-Loop.