AdPushup

JANUARY 29, 2024

For a publisher, calculating the cost per thousand impressions (CPM) is one of the key factors in analyzing a website’s growth. It measures the amount you earn for every thousand impressions on the website. It is pretty normal to observe fluctuations in CPMs for the whole year, but a significant drop in January is a [.]

CPM 52

CPM Impressions 52

Brid.tv

MARCH 23, 2023

While sometimes unavoidable, a CPM drop can be quite detrimental to publisher revenue and can happen for several reasons. Your Ad Density Is Off CPM drops can happen due to the number of ad placements on a website. Your Ad Density Is Off CPM drops can happen due to the number of ad placements on a website.

CPM 52

CPM Header Bidding Ad network Ad Inventory 52

Automatad Inc.

DECEMBER 6, 2023

In that sense, recently, AdSense announced two important updates: a change in the revenue share structure and its transition from CPC to CPM model. But before going into the details of why it changed CPC to CPM and whether it is any good for publishers, let us see what both terms are: What is CPC? What is CPM?

CPM 52

CPM CPC Impressions Header Bidding 52

Automatad Inc.

DECEMBER 6, 2023

In that sense, recently, AdSense announced two important updates: a change in the revenue share structure and its transition from CPC to CPM model. But before going into the details of why it changed CPC to CPM and whether it is any good for publishers, let us see what both terms are: What is CPC? What is CPM?

CPM 52

CPM CPC Impressions Header Bidding 52

Automatad Inc.

FEBRUARY 9, 2023

This blog will look closely at the three most commonly used metrics: eCPM, CPM, and RPM. eCPM stands for ‘effective cost per thousand impressions’ and is a key ad performance metric used by publishers to measure the revenue they earn from display advertising. Why Is CPM Important for Publishers? What Is eCPM?

CPM 52

CPM Ad Inventory Impressions CPL 52

Ad Monsters

NOVEMBER 29, 2024

Shafi Mustafa, Chief Strategy Officer at ElementalTV, explores how deep audience insights and advanced targeting strategies can help CTV publishers combat CPM pressures and unlock new revenue opportunities amidst a rapidly evolving ad tech landscape. As a result, the ability to command high CPMs is challenged.

CPM 52

CPM Audience Ad Inventory Retargeting 52

Ad Monsters

SEPTEMBER 5, 2024

RPS is a metric that defines revenue per 1000 ad impressions: RPS= CPM/Ad duration While RPS will suggest the most optimal way to structure ad slots, it won’t factor in customer acquisition costs and accompanying expenses. The idea is to negotiate with demand facilitation partners to secure more impression opportunities.

CPM 100

CPM Impressions CPA Affiliates 100

AdvertiseMint

OCTOBER 19, 2023

One such term that often captures the attention of those in the industry is “impression.” What is the definition of an impression in the context of digital marketing? How do impressions differ from clicks? Why are impressions considered vital in marketing strategies? ” 1.

Impressions 40

Impressions Click Through Rate CPM Viewability 40

Ad Monsters

FEBRUARY 25, 2023

Switch the Bidding Model to CPC RTB auctions are initially based on CPM pricing. Supply-side platforms that don’t sell traffic via CPC will still have to convert prices into CPM, causing budget leaks and discrepancies. If impressions are more than 100 and CTR is less than 10%, the source will be automatically “blacklisted.”

CPC 111

CPC Demand Side Platform CPM Media 111

Monetize More

JANUARY 12, 2023

Reducing unfilled ad impressions is an important step in increasing ad revenue for a website. Unfilled ad impressions occur when there are no bids or ads available to fill the ad space on a website. This blog post breaks down how publishers can monetize their unfilled impressions and maximize ad revenue through it.

Impressions 52

Impressions CPM Brand Awareness Ad Exchange 52

Digiday

MAY 22, 2024

The claim was that the sell-side platform was changing the user ID attached to an ad impression to make it more appealing to advertisers. Thus, the SSP could charge a higher CPM. ” At its purest, cookie stuffing is the misattribution of a click or impression to an unintended user or company.

CPM 91

CPM Cookies Affiliates Impressions 91

Monetize More

MARCH 10, 2023

One such metric is RPM, or revenue per thousand impressions. RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It represents the cost the advertiser will pay for every 1,000 ad impressions served on a publisher’s website. for 104,752 ad impressions.

Header Bidding 98

Header Bidding CPM Ad Inventory Click Through Rate 98

Ad Monsters

MARCH 27, 2024

A spokesperson for the SSP said that the anomaly occurred at one of its US data centers, causing publisher ad servers to receive abnormally high CPMs on a limited number of impressions. The excessively high bids from PubMatic’s error affected only a small portion of ad impressions.

Ad Server 119

Ad Server Demand Side Platform Verification services CPM 119

Ad Monsters

DECEMBER 2, 2024

This approach ensures high revenue for the premium content but the fundamental question of the actual market value for an individual impression remains unanswered. ML algorithms can analyze a multitude of factors—including viewer behavior, content type, time of day, and device used—to accurately price advertising impressions in real-time.

Machine Learning 100

Machine Learning Marketing Impressions CPM 100

Ad Monsters

MAY 16, 2024

Unlike some digital or traditional TV ads that struggle to maintain viewer engagement, GSTV’s platform, strategically positioned at key moments during consumers’ daily routines, ensures that nearly every impression captures the audience’s visual focus.

Viewability 115

Viewability Impressions CPM Audience 115

Martech

JUNE 27, 2024

” Stirista’s AI CPM Optimizer is embedded in its media buying platform. It is designed to let customers buy impressions on CTV inventory at a lower cost while bidding high enough to purchase the impression successfully.

MarTech 102

MarTech eCommerce CPM Impressions 102

Ad Monsters

JULY 3, 2024

A Simple and Elegant Approach In the real world, campaigns are managed by DSPs who bid for impression opportunities in auctions. These disadvantages of Header Bidders are particularly evident when we compared bid CPM trends from early to subsequent ad refresh instances or across different ad position series.

Header Bidding 104

Header Bidding CPM Impressions Viewability 104

Monetize More

MAY 19, 2023

However, a lot of networks and exchanges (including Google ) use second price auctions to determine the winning price for each impression. While this would mean an increase of CPM/revenue in the auction where the winning bid is above the price floor and the second winning bid is below it, price floors also serve as a barrier.

Ad Exchange 98

Ad Exchange CPM Impressions Header Bidding 98

Brid.tv

APRIL 3, 2023

Luckily, with Brid.TV’s dynamic Prebid price floor optimizer, getting higher RPMs for your impressions is only a couple of clicks away. A price floor, sometimes also referred to as a floor price , is the lowest CPM for which an ad can be served. CPM, only those advertisers who are willing to pay $2.00

Header Bidding 98

Header Bidding CPM Fill rate A/B Testing 98

Paleo AdTech

SEPTEMBER 3, 2024

The process was manual: he got a daily spreadsheet describing publishers, impressions, cost, conversions; and he would make tweaks to targeting and frequency capping. CPM) and inventory would be optimized by changing geos, websites, frequency — optimization happening by removing placements, which lowered scale and decreased spend.

Media 98

Media Ad Server CPM Ad network 98

Martech

OCTOBER 19, 2022

Programmatic direct is buying a guaranteed number of ad impressions on specific websites or from selected publishers. Preferred deal is a one-on-one programmatic auction where publishers sell premium inventory at a set CPM price to a selected number of advertisers. These advertisers bid in real-time at or above the fixed CPM price.

Advertising 130

Advertising Marketing Ad Exchange Retail 130

AdExchanger

MAY 21, 2024

Like any addiction, buying cheap impressions on made-for-arbitrage (MFA) content is a vicious cycle that feeds itself. If our industry doesn’t stop the cycle at the source, it will continue indefinitely. The need for a solution is growing as junk publishers tarnish the reputation of the open internet.

Impressions 138

Impressions CPM Media Agency 138

Ad Monsters

JULY 30, 2024

This algorithm analyzes historical pricing data, current market conditions, and the value of the impression to tweak bids just enough to win ad impressions without overpaying. while still winning the spot and potentially saving the advertiser 25% on that impression. Without bid shading, they bid $10 and pay the full amount.

Header Bidding 108

Header Bidding Impressions Ad Inventory Fill rate 108

Martech

SEPTEMBER 19, 2024

The CPM Calculator helps you maximize your ad budgets by estimating impressions, clicks and cost per click based on budget, channel and click-through rate (CTR). By entering variables like the number of leads, conversion rates and sales metrics, you’ll get instant feedback.

Conversion Rate 137

Conversion Rate Click Through Rate Conversion CPM 137

Basis

JULY 1, 2022

more than the second-highest bid on an impression (think the eBay model). For example, if two buyers bid $10 and $5, respectively, then the buyer who bid $10 will win the impression—but they’ll only pay $5.01. Is there a minimum CPM required to use bid shading? Enter bid shading. What is bid shading in programmatic advertising?

CPM 71

CPM Impressions Ad Exchange Demand Side Platform 71

AdExchanger

NOVEMBER 5, 2023

Making An Impression Starting early next year, Google AdSense publishers will see their payouts switch from a per click metric to per impression, the first change to its revenue sharing model in 20 years. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

Impressions 120

Impressions CPA CPM 120

Monetize More

MARCH 10, 2023

One such metric is RPM, or revenue per thousand impressions. RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It represents the cost the advertiser will pay for every 1,000 ad impressions served on a publisher’s website. for 104,752 ad impressions.

Header Bidding 73

Header Bidding CPM Ad Inventory Click Through Rate 73

Monetize More

JULY 8, 2022

This means publishers can maximize revenue for themselves by selling more ads in exchange for higher CPMs than any single partner could offer on its own. To maximize revenue for the publisher, ongoing auctions create competition among bidders for all in-app ad impressions. The benefits of Unified Auctions for Publishers.

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

Monetize More

FEBRUARY 16, 2023

Ad exchanges are more transparent than ad networks since they enable advertisers to view the exact price at which publishers’ impressions are being sold. Under impressions, comes the video, display, mobile & in-app ad inventories. Publishers can set a minimum CPM for ad units; block ads with sensitive ads or content competitors.

Ad Exchange 98

Ad Exchange Ad network Ad Inventory Impressions 98

PubMatic

JUNE 21, 2024

ads that users can explore by clicking and scrolling to explore products and services) are already delivering outsized results for brands with an impressive 1.4 Leveraging CTV and commerce media data together can enable brands to improve their media efficiency and brand outcomes by aligning spend with customer value rather than impressions.

Media 90

Media CPM Retail Conversion Rate 90

Martech

JANUARY 30, 2024

For YouTube, they used Target CPV for any video viewer or engagement and Target CPM for awareness. The results have been impressive: “We ended up 13xing our views on our videos period over period, and are getting more quality site visitors than we used to,” writes Henderson.

Cookies 131

Cookies Marketing Retargeting CPC 131

Ad Monsters

DECEMBER 7, 2023

Market Made for Advertising Sites Account for 21% of Impressions Purchased Additionally, the study found that display ads account for 56% of media spend on MFA websites, and video accounts for 44%. What’s more, the study found a huge variation between SSPs in terms of the percentage of media spend from MFA websites on their platforms.

Marketing 109

Marketing Brand Lift CPM Viewability 109

Single Grain

JULY 16, 2021

You can select the following objectives: Reach : The system will deliver your ads to get the lowest CPM and the highest number of impressions. App Installs : It will optimize your CPM while targeting users most likely to complete an app install (called “oCPM”). million impressions. million impressions.

CPM 133

CPM Conversion Audience CPC 133

Digiday

DECEMBER 14, 2022

The company had originally sought advertisers to pay $65 per thousand impressions , which exceeds the $50 CPM that Disney sought for Disney+ and makes Netflix the priciest of the major ad-supported streaming services.

Advertising 99

Advertising CPM Agency Ad Inventory 99

PubMatic

OCTOBER 15, 2024

Transparent Auction: Benefit from a transparent, unified auction that ensures impressions go to the highest bidder, maximizing ad spend efficiency. For Advertisers: Access Premium Inventory: Efficiently access high-quality mobile app inventory at scale.

Fill rate 112

Fill rate CPM Ad Tech ROI 112

MNTN

NOVEMBER 1, 2024

In contrast, CTV measurement provides precise, digital-like insights, including impressions, completion rates, and household-level attribution, allowing marketers to optimize campaigns based on actual viewer behavior and conversions. This level of granularity and targeting is simply not possible with traditional linear TV.

Viewability 52

Viewability CPA Conversion Rate CPM 52

Ad Monsters

NOVEMBER 2, 2022

The CPM does not falter. Compared to third-party cookies, there is a 78% CPM gap for cookieless assets across all advertising verticals. . For example, content-driven publishers–News, Lifestyle, Games–sold the most programmatic impressions on the 33Across Lexicon. No drastic change in purchasing.

Cookies 89

Cookies CPM Food Ad Tech 89