Ad Monsters

DECEMBER 21, 2023

Every now and then, a new ad tech term, acronym, or technology pops up, and we’re all fishing around trying to figure out what the hell they mean. That’s why we created our explainer series, so we can keep you up to date on the newest ad tech trends and fads. What is vCPM, and How Does It Relate to Viewability?

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Header Bidding Viewability Impressions CPM 65

Brid.tv

SEPTEMBER 30, 2022

As the name suggests, instream ads show up within a video stream. Other types of instream ads are mid-roll ads, which show up in the middle of the stream, and post-roll ads, which play after the video. While a typical non-skippable ad is up to 20 seconds long, a bumper ad can run for a total of 6 seconds. Bumper Ads.

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Lemonads

NOVEMBER 12, 2020

With that in mind, pop-unders are among the oldest and most iconic types of ads used in affiliate marketing. And, even though some marketers have stopped launching pop-under ad campaigns, the truth is that this format can still deliver spectacular results. Plus, we’ll also cover the best pop ad networks for affiliates of all levels.

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Lemonads

FEBRUARY 14, 2021

Advertisers can sign up and purchase traffic almost without restrictions, so they can start setting up their campaign parameters and launch ads as soon as they sign up. For example, you can work with a network that only offers mobile, video, native, push, or pop ads. let’s go over the ad formats you can work with.

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Automatad Inc.

MARCH 20, 2024

Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. CPM is still the popular pricing model used in digital advertising. No one cared if it was seen or not.

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Automatad Inc.

MARCH 20, 2024

Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. CPM is still the popular pricing model used in digital advertising. No one cared if it was seen or not.

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Viewability CPM Impressions Fill rate 52

Monetize More

MAY 27, 2022

All you need to do is sign up for an account & then place their ads on your blog. The types of Ad Formats you can use to make money through AdMaven are Interstitial, Pop up, Native push, Banner VPN, Ad Block, Lightbox, and Ads Floater. PopAds is the number 1 CPM ad network for low-traffic websites. RevenueHits.

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Ad network Fill rate Pop-Up CPC 52

Monetize More

JUNE 22, 2022

AdMob maximizes impression value for more ad revenue. They have a CPM-based revenue model, but they do not reveal how much money they give to their publishers. CPM-based revenue sharing model with CPM rates ranging from $2 to $7 depending on whether it’s android or iOS operating system.

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Lemonads

OCTOBER 18, 2020

The platform serves more than 4 billion impressions every single day across hundreds of countries and regions. With more than 10 billion impressions per month, Adsterra campaigns are known for increasing brand awareness while still delivering solid results in terms of revenue. But, the results have been impressive this far.

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Lemonads

JUNE 4, 2020

The rapid growth of affiliate marketing shows no signs of slowing down, which has inspired many people to take up the mantle and try to succeed in this competitive playing field. But, it’s important to note that these only run on two different pricing models, which are cost-per-click (CPC) and cost-per-1000-impressions (CPM).

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Automatad Inc.

MAY 9, 2023

When Google bought DoubleClick in 2007, it acquired all the assets, including the up-and-coming DoubleClick Ad Exchange. Just like other ad exchanges , Google AdX is a marketplace that offers a pool of ad impressions to buyers via real-time bidding. You shouldn’t get bots to inflate your ad impressions, thus revenue.

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Lemonads

JULY 1, 2020

Established back in 2011, PropellerAds is one of the leading ad networks that stays up-to-date with the latest trends to provide the best features for all stakeholders in the affiliate ecosystem. This includes impression and clicks fraud, fake conversions, ad stacking, hitbots, and other common issues. What is PropellerAds?

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Paleo AdTech

DECEMBER 10, 2023

Advertising.com paid publishers for their ad inventory on a per-impression (CPM) basis, guaranteeing a certain negotiated (often renegotiated) rate. The network’s profit came from its ability to pay less for (CPM x 1000) x CTR (we might call this eCPC) than it charged in CPC.

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Paleo AdTech

FEBRUARY 8, 2022

Advertising.com paid publishers for their ad inventory on a per-impression (CPM) basis, guaranteeing a certain negotiated (often renegotiated) rate. The network’s profit came from its ability to pay less for (CPM x 1000) x CTR (we might call this eCPC) than it charged in CPC.

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Brid.tv

SEPTEMBER 26, 2022

Display ads are advertisements that show up on websites and apps, usually in the form of an image, text, or video. Even if you only have a website you want to monetize, omnichannel capabilities will allow display ads to show up on various devices, from PCs to mobile phones. Payment Model Minimum Traffic CPM N/A. AdMaven 14.

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Ad network CPC CPM CPA 52

Smart-Hub

JUNE 17, 2024

Marketers only need to set up the campaign; the platform does the rest. Set Up Targeting The final step before launching the campaign is to apply targeting settings: demographics, mobile geo-targeting, IAB categories, and others (the selection depends on the chosen DSP). respectively. Besides, pay attention to the DSP fee and its type.

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Demand Side Platform Ad Exchange A/B Testing Mobile Ads 60

Digiday

FEBRUARY 26, 2023

Havas is molding attention into its broader “meaningful media” MX planning process — coming up with a meaningful attention unit, said Mike Bregman, chief data officer at Havas Media Group North America. Antoinette Siu More stats: On average, brands saw up to 50% higher conversions using longer videos compared to shorter ones. .

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Monetize More

APRIL 13, 2023

Whether you’re an up-and-coming publisher trying to maximize their earnings or a premium publisher with millions of visitors, knowing the A-Z of header bidding in 2023 and what is header bidding in digital marketing is a must! However, this variable is known to be a bad predictor of what an ad impression is worth.

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Brid.tv

OCTOBER 15, 2024

However, thats only true if theyre set up properly. Non-linear Also known as overlay ads , these ads show up within a stream without interrupting it. Instead, they pop up in the form of a banner along the bottom, top, and/or sides of the player. Setting up instream ad placements in the CMS 2.

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Video Ads Pop-Up Non-Profit Viewability 40

Brid.tv

FEBRUARY 29, 2024

While there is no certain way to predict your exact ad yield, you can still calculate a rough estimate using your average CPM and ad fill rate. Follow TargetVideo on LinkedIn to stay up-to-date with the latest developments in the industry! Follow Us Many website publishers find the ad yield optimization process quite challenging.

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Header Bidding Viewability Ad Inventory CPM 52

Lemonads

APRIL 29, 2020

For affiliates and other stakeholders managing huge campaigns, this can help relieve a lot of pressure, allowing them to free up time and focus on other important aspects of their daily operations. Up-and-coming marketers should always get input from their account manager if any questions arise.

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YieldBird

MAY 26, 2023

Since then, sites have been heavy and slow to load, as ads used more download bandwidth than ever, and annoying pop-ups kept distracting the user. A paywall in combination with a DMP (data management platform) is gearing up for monetization since data becomes the key here. It will most likely still end up unsold.

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Lemonads

DECEMBER 23, 2020

As with other ad networks, push notification campaigns on the RTX Platform are relatively easy to set up and manage. Full-Page Ads As the name suggests, full-page ads take up the entire screen, attracting all attention to your promotional materials. Cost Per Mille (CPM) CPM is another staple in the world of affiliate marketing.

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Lemonads

JUNE 22, 2020

There are a very large number of ways to monetize a publisher site , here is a non-exhaustive list classified according to the economic model : Formats at CPM These different formats are marketed on a CPM basis , i.e. the site publisher will receive a fee for every 1000 advertising impressions.

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Lemonads

DECEMBER 20, 2020

Google Ads is a paid advertising platform using pay-per-click (PPC) to reach your unique visitors known as your targeted audience, where mainly the advertiser pays per click or impression (CPM) on an ad. That's why, when you search for a particular product on Google, you'll see ads for different brands pop up along the top and/or side.

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Karola Karlson

FEBRUARY 1, 2021

What are the average Facebook ads CPC (cost-per-click) and CPM (cost-per-mile)? Another important Facebook advertising cost metric that many advertisers keep their eye on is the CPM – cost per 1,000 views. I n March 2021, the average Facebook CPM was between $2 – $20. Facebook ads CPM in 2021. CPC, even in the US.).

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CPC CPM Click Through Rate Audience 52

Lemonads

JUNE 22, 2021

Let’s sum up our RevContent pros! RevContent Pricing for Publishers: Usually, RevContent earnings report an average RPM of $0.44 (RevContent CPM rate). We hope we’ve fully satisfied all your doubts and if our RevContent Review was useful, why not get started with them by signing up ? Let’s see some RevContent pros !

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Ad network Native Advertising Advertising Pop-Up 52

Single Grain

MAY 16, 2023

Various native advertising platforms offer scalable pricing models, such as cost-per-view (CPV), cost-per-day (CPD) and cost-per-thousand-impressions (CPM). Advertisers can also pay based on how long their ads are up on the website. There’s a reason why: Close-up ads result in more impressions, clicks and engagements.

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Smart-Hub

JANUARY 23, 2023

The main features: targeting specific sites, keywords on pages, devices, geography, browsers, the use of audience segments, remarketing, and the ability to automatically optimize for a given KPI (CPM, CPC, CPV, CPA). Based on the data from the DMP, the DSP understands which impressions are worth buying for which users.

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Adtelligent

OCTOBER 6, 2021

With its optimization algorithms and consistent delivery of the highest CPMs (cost per 1000 impressions), programmatic attracts many websites to automate ad sales and maximize ad revenue. Ad networks are also used similarly, but it serves as a mediator that offers advertisers previously unsold impressions from different sources.

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Lemonads

APRIL 22, 2020

Back in 2014, Voluum established itself as one of the hottest up-and-coming tracking platforms available for affiliates Media Buyers. Unlike most trackers of its generation, the team at Voluum has done a great job at keeping up with the ever-changing affiliate landscape. Voluum is an innovative Ad tracker for Affiliate Media Buyer.

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Smart-Hub

DECEMBER 18, 2023

Then, the publisher’s website creates a bid request to inform an SSP that the ad impression is available. The bid is sent to the ad exchange if the impression is relevant. In general, RTB is among the most cost-effective options in digital advertising, as marketers can spend their budgets on high-value impressions.

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Lemonads

OCTOBER 6, 2020

Have you ever got bothered by those ads popping-up, interrupting your reading while you were so concentrated? They have a dedicated support team that can easily help and assist in ad implementation working on a CPM basis as well. That’s how native advertising is done wrong! It’s all about the quality of the ad.

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Lemonads

JANUARY 17, 2022

CPM CPM is a type of commission structure that’s known as cost-per-mille or cost-per-1000. Rather than charging advertisers for each conversion generated, affiliates earn commissions for every 1000 impressions they accumulate. Some of the most classic affiliate ad formats work on CPM-basis, like pop-ups, banners, and so on.

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Lemonads

AUGUST 10, 2020

Not only providing PPC and CPM , but also by their unique ads which are in the form of widgets, displayed as part of the content that is related content, banners and hybrid ads ! The effectiveness of its algorithm was impressive from the outset ! But, let’s discover more about AdNow ’s company ! You get paid on a weekly or Net 7 basis.

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Monetize More

MAY 22, 2023

Evaluating ad network performance You can evaluate ad network performance by monitoring key metrics such as CPM (cost per thousand impressions), CPC (cost per click), CTR (click-through rate), and RPM (revenue per thousand impressions).

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Lemonads

SEPTEMBER 10, 2020

With all these advertising platforms popping up, the biggest question above all is, which should we pick? This is why we’ve come up with our top 9 best native advertising platforms you must know about to stop your struggling and begin with picking the right one that fits your needs! That’s right! Let’s check some ad examples!

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